College General Ed and Associates in Communications

Bike

Golf

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Music

Action sports

Outdoors

Marketing strategy

Motorsports

Drones

Video production

Founder

Executive

JBA Jeep Exhaust Launch

Independently (Solo) Organized, Shot, Edited, Drone Work, 4x4 Driving, Installation... Completed project 1 Day Shooting - 2 Days Post

Marketing Leader with hands-on, player-coach experience that enables effective and efficient marketing; from conception to implementation, from analytics to refinement. Expert in marketing strategy with a "listen and analyze first" approach; developing strategies by listening to leadership, analytics and customers before deploying best-practices in marketing. Able to scale marketing to meet company objectives and vision. Experience developing marketing budgets and meaningful KPI's to report to leadership. Fluent in MarCom SaaS: Google &amp; Meta (Facebook/Instagram) PPC, SEM, CRM, Hubspot, Hootsuie, MailChimp, SalesForce... ECommerce expert including Shopify, Magento, Wordpress. Amazon and EBay Marketplaces. Hands-on contributor to ensure projects are completed; an expert in video production and content creation using Adobe Creatice Cloud. Willing to take risk and lead to ensure brands and products stand-out while also mitigating risk through careful planning and analysis.

EV-MODS was launched to meet the needs of enthusiasts hungry for electric vehicle aftermarket parts. EV MODS LLC. www.ev-mods.com is a ecommerce marketplace that runs on Shopify and is a drop-ship only business serviced by Turn 14 Distribution and other wholesale distributors. EV-MODS serves as an excellent test-bed for software applications A-B testing and marketing innovations before launching for other Brands that I represent. Current scale requires less than an hour a week to maintain. 

Rebuilt the marketing department by clearly defining roles, developing SOP’s and empowering the right people in their best roles. Changed marketing culture from COVID era, that had no department leadership. Develop meaningful KPI’s. Regained control of omnichannel marketing from 3rd parties. Launched B2B marketing programs to lead company into multichannel sales. Managed a team of 7 as well as personally oversee all META based marketing. 


Director of Marketing

Ownership of content creation & organic social media strategy for 5 major automotive aftermarket brands. Develop, create and run PerTronix in-house paid digital campaigns. Work independently to produce video content from conception to delivery. Manage all social media channels including Facebook, Instagram & YouTube. 

@PerTronix
@JBAPerformanceExhaust
@DougsHeaders
@TaylorCableProducts
@PatriotExhaustProducts

PerTronix was sold to 3 different ownership groups in my 2 years. In October 2022 the ownership group consolidated resources and outsourced marketing to an agency.  

Content Marketing Manager

Owner of all marketing efforts from conception to delivery including full P&L ownership of the ecommerce sales channel. Built strategy leveraging 18 years industry experience and implementing best practices in digital marketing.  Successfully restructured marketing, ecommerce sales channel and company data management resulting in 100% y/y DTC growth for 2 years.  Set and manage marketing budget. Carefully measured ROI and adjusted strategies to achieve the best possible results. Directed marketing team including the hiring and firing of team members. Built strong relationships with media partners, 3rd party marketing companies and industry trade organizations. Effectively communicated with the board of directors and investment group. 
Digital Marketing and Ecommerce: Built new ecommerce Shopify website that streamlined the ecommerce business model eliminating significant inefficiencies while increasing sales. Built and managed PPC (Google, Facebook, Instagram, LinkedIn, YouTube) and SEM campaigns. Built SEO strategies to adjust outdated keyword based SEO strategies to Google’s current machine-learning algorithm.
Content Creation & Creative: Contributed directly in video production, photography and graphic design. Significant copy-writing including press-releases, product listings and social channels including social media, blogs and forums. 


Director of Marketing and Data

Develop Sales and Marketing teams for RedRanger USA, DBA Whiteline to meet company objectives of improving bottom line growth. Manage 90% of company sales through key wholesale B2B distributors and direct to consumer channels. Balance DTC sales and marketing without jeopardizing B2B growth. Inherited new Shopify Ecommerce channel launch. 

Sales and Marketing Manager

Hired to create and grow Anderson Composites Brand from conception to global distribution with 300% growth over the first 3 years.  Executed scalable marketing strategies to support multi-channel sales. Hire and manage the marketing team. Manage 3rd party resources to execute initiatives not achievable by in-house resources. Take a hands-on role physically producing and managing marketing automation, graphic design, video production, social media, and web design.

Manage Channel Partners directly and indirectly to best position DECRA through leadership, creativity, and best marketing practices. Execute, design, and manage marketing automation utilizing multiple CRM and SaaS platforms including Manticore Technology, Salesforce.com and additional software. 

Digital Marketing Manager

Initiate and launch digital marketing channels from scratch including social, paid search, and display advertising. Manage DTC marketing campaigns. Conceptualize and deliver marketing campaigns that synergize print, digital, social media, and tradeshows to maximize brand engagement, ROI and brand reputation. Physically produce content: copywriting, photography, videography, graphic arts, video editing and web design.

Marketing Manager

Manage GYM Membership Sales, Staff, Facilities Management and customer success. Managed personal training sessions and trained individuals to be healthier, more successful and fulfilled in their fitness. NCAA Trained Personal Trainer

General Manager - Personal Trainer

Andrew Fritts is a Founder at Boxo USA in San Dimas, CA. View their experience, skills and work history on Malakye — the professional network for creative,…

Andrew Fritts — Founder at Boxo USA — San Dimas, CA

Andrew Fritts

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