Andrew Calderas

Hall of Flowers is an invite-only, highly curated, B2B tradeshow, specifically inspired and designed to facilitate the trade of premium cannabis products. With over 30+ years experience producing the most influential fashion & music tradeshows, the founders of Hall of Flowers understand the importance of providing a professional platform for buyers & sellers to conduct business.

The Seventh Letter Gallery & Flagship is the core of Los Angeles Art & Graffiti. The gallery location is the stage for activations, pop-ups, and experiential exhibitions. In my time with The Seventh Letter I have worked with artists and collectives such as Nike, Joshua Vides (Reality to Idea), Mad Decent (Diplo), Adidas Skateboarding, VANS, Anthony Civarelli (Gorilla Biscuits) and many more. My role is the point person on site for these activations, aiding in the execution of the experience. The Seventh Letter aids in projects with the likes of TreeBase Klear, Clobber Massive, Electric Sky Co., TASTEMAKERS, Art Heist, Insomniac Events, etc.

LA Men’s Market is a men’s trade event where brands and buyers come together. We are the premier trade show for the Summer & Holiday seasons. LA Men’s Market takes place in Downtown Los Angeles, in the heart of the Fashion District. We proudly showcase the best menswear brands in action sports, contemporary, lifestyle, streetwear and footwear spaces.

Implementing sales strategy, team development, and merchandise translation by way of sub-cultural tastemakers and the wholesale distribution channels. Active Rideshop Santa Monica is the flagship location company-wide. My main focus therein, is to drive a culture undeniably compelling by way of product focusing of the "Active Brand," product development, skateboarding, community outreach, and strategic marketing.

Service retailers (West Coast territories). Build marketing campaigns. Specialty Business Coordinating/Management. Oversee showroom Social Media presence, implement new marketing strategy to increase follower/like rate & overall traffic - analytics. Brand consultating (Social Media Strategy) Assisting brand(s) in content management

Relationship Building. (Commission based retail) Trend Analysis/Merchandise Techniques. Facilitate and maintain, teamwork/team oriented strategies to meet sales goals.

Allocation of in-house sample sets of product. Overseeing merchandise techniques of showroom. (Product, Placement, Presentation) Sales Projections Retailer store-front merchandising. *Wholesale Representation (AGENDA Tradeshow/Capsule.)