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I have 14+years of experience in Marketing with companies in Publishing, Automotive, Hospitality, Sports and Healthcare Recruitment. I have proven success with creating and growing brand awareness, increasing social media networks and building successful referral based programs to increase lead generation and pipelines. I have experience with event planning, conferences, website design and management, digital marketing strategy and management, as well as creative graphic design, strategy and management.

I am currently working as a Marketing Consultant, specializing in all digital marketing efforts (social media, digital ad strategy, design and implementation), website and graphic design as well as marketing plan strategy and implementation.

I also have 13+ years of experience in the wedding and events industry as a paper goods designer for corporate and personal events. 

Digital campaign management
Graphic Designer
Social media strategy/schedule
Brand strategy
Website management
Photographer/Videographer
Video promo creation
Help manage player social media schedule

3 Month Contract - Marketing Director

Lead Generation and Referral Loyalty Programs Management (proven successful growth)
Strategy and Budget Analysis
Brand Strategy and Awareness
Website Design and Management
Digital Marketing Strategy and Management (proven successful growth across social networks)
Event planning & Conferences
Graphic Designer
Analytics (Google, Social)
Create the architecture and implementation of overall company growth strategies via Community building, Referral program, Increasing brand awareness
Work in conjunction with SEO specialist for strategy and implementation

Marketing Director

Advertising Operations: Maintain scheduling of new ad campaigns

Report Monthly Site Analytics via Google analytics

Graphic Designer
- Website: Mockups for developers, house ads, partner and OEM (i.e. Ford, Toyota, Lexus) ads, Site Tools functionality
- Direct mail pieces, Sales Executive Collateral, Trade show booth
- Email campaigns
- Office stationary

Manage PR operations
- Collaborate with PR firm for PR strategies, Press Release Ideas, Editing and Publishing
- Build and maintain relationships with auto manufacturers and marketing VPs

Manage Media Room
- Post all press releases, survey results
- Keep information current
- Respond to media inquiries

Manage Site Quick Polls and Surveys
- Execute Site surveys via Survey Monkey, monitor & report results
- Manage customer quick polls, post results on social platforms and within media room

Manage Company Social Media Marketing (Twitter, Facebook, Vimeo, YouTube)

Build and Maintain relationships with fleet companies and automotive manufacturers
- Maintain and schedule vehicles for test drives
- Photograph press vehicles
- Test drive and evaluate test vehicles
- Write test drive reviews for website

Trade Show Event Planning:
- Maintain printing and shipping schedules
- Execute all advertising and marketing opportunities

Manage team of copywriters for website content

Manage all print projects

Communication liason between CA and VA offices in executing and coordinating marketing and PR plans

Maintain product details on both Nadaguides.com and NADA.org

Marketing & Public Relations Manager

Marketing and Public relations for 6 restaurant locations:

El Cholo, Irvine, La Habra, LA
Cafe Maiz, Mission Viejo
The Cannery, Newport Beach
The Cat and The Custard Cup, La Habra

Public Relations
- Write and distribute press releases
- Build and maintain relationships with local media for special events promotion
- Coordinate with local media television stations to obtain local TV coverage for events
- Project manage community service efforts
- Build brand with opening of new locations
- Build awareness for special promotions, community sponsored events

Graphic Design
- Design all marketing materials including: Menus, Tabletop flyers, Marketing flyers for specials events
- Help come up with promotions and events calendar for all 5 restaurants
- Manage Websites for all restaurants: design, layout, graphics, content
- Plan and Coordinate The Cannery Hot Stove events
- Design all collateral and manage guest list

Personal Assistant to Owner
- Reconciling of personal bank accounts
- Paying personal bills
- Planning personal and business travel
- Run personal errands
- Personal shopper

Andrea Alvarez is a 3 Month Contract - Marketing Director at iSaw Soccer Foundation for Professional Women in Huntington Beach, CA.

Andrea Alvarez

Andrea Alvarez

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