Andre Walker
Sr. Manager, Brand Engagement & Partnerships · prAna
CARLSBAD, CA
In My Own Words
Extensive experience in managing both B2C/B2B consumer marketing including brand communications, brand partnerships, social media, PR/buzz, Influencer/celebrity relationships, customer acquisition & events. A demonstrated history of success in driving eight figure revenue through partner business development and relationship building. Personal passion for all things sustainability, health & wellness, increasing people’s quality of life, organic/regenerative/bio-dynamic agriculture, Cannabis advocacy & Essential Oils.
Work Experience
Sr. Manager, Brand Engagement & Partnerships
prAna2009 – 2018
Sr. Manager, Brand Engagement & Partnerships Jan 2015 – Nov 2018 Functional areas of responsibility include: Brand Partnerships / Business Development, Digital Prospecting / Customer Acquisition, Influencer Program, Public Relations, Regional Events (U.S.) & Social Media. Interactive Media & Influencers Apr 2010 – Jan 2015 • Develop, implement and manage an enriched company wide social philosophy that incorporates daily communication, values alignment and promotions for domestic and international stakeholders. • Strategic planning to increase presence, affiliation, customer acquisition and traffic across multiple channels through content development, engagement and online advertising. • Content creation/curation that has the goal of entertaining, educating and/or improving the viewers quality of life. See less Cultural Development Manager Apr 2009 – Apr 2010 • Sustainability: Research launching Fair Trade pilot program with Transfair/Fair Trade USA. Assist with environmental initiatives including the Wind Power Initiative (NPI) • Social Media: Develop, implement and manage an enriched plan to identify programs that use social media marketing techniques to increase presence, affiliation and traffic across multiple channels. • On-boarding: Support creative on-boarding through eLearning, cultural submersion programs and employee training. • Pro Sales: Support a multi channel Pro program for yogis, climbers, adventurers, the outdoor industry & environmental groups.
People Operations Specialist / Sourcer Program Trainer
Google2007 – 2008
• Conduct role-specific task analysis, write learning objectives, build curriculum and develop and conduct evaluations that support training programs. • Identify and suggest the most appropriate learning strategies to meet business needs. • Innovate and continually push learning to the next level by keeping abreast of new technologies, industry practices and cutting-edge techniques. • Serve as a strategic instructional development resource and adviser to engineering teams. • Deliver training in a variety of formats such as distance learning and in-person visits to distributed field offices.
Unit Director / National Training Associate
Boys & Girls Clubs of Carlsbad1999 – 2006
• Plan, supervise, and manage all departments. • Create, implement and manage academic programs attended by daily membership. • Hire, train & manage staff for Athletics, Aquatics, Technology and After-School programming. • Implement multiple levels of programming for members with disabilities and special needs. • Fiscally manage all programs. Create detailed budget’s, accounting and allocate funds. • Design and maintain computer learning center including hardware and software updates. • 2004 BGCA Honor Award for “Best Overall Programming for a Club with a Budget over $200,000” • KGTV, San Diego, Leadership Recognition • San Diego Youth of Year Committee • BGCA National Training Associate: Diversity
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