Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Fitness

Sustainability

Nature

Health & wellness

Organic

Regenerative agriculture

Plant based

Cannabis

Essential oils

Extensive experience in managing both B2C/B2B consumer marketing including brand communications, brand partnerships, social media, PR/buzz, Influencer/celebrity relationships, customer acquisition & events. A demonstrated history of success in driving eight figure revenue through partner business development and relationship building. Personal passion for all things sustainability, health & wellness, increasing people’s quality of life, organic/regenerative/bio-dynamic agriculture, Cannabis advocacy & Essential Oils. 

Sr. Manager, Brand Engagement & Partnerships
Jan 2015 – Nov 2018
Functional areas of responsibility include: Brand Partnerships / Business Development, Digital Prospecting / Customer Acquisition, Influencer Program, Public Relations, Regional Events (U.S.) & Social Media.

Interactive Media & Influencers
Apr 2010 – Jan 2015
•	Develop, implement and manage an enriched company wide social philosophy that incorporates daily communication, values alignment and promotions for domestic and international stakeholders. 
•	Strategic planning to increase presence, affiliation, customer acquisition and traffic across multiple channels through content development, engagement and online advertising. 
•	Content creation/curation that has the goal of entertaining, educating and/or improving the viewers quality of life. See less

Cultural Development Manager
Apr 2009 – Apr 2010
•	Sustainability: Research launching Fair Trade pilot program with Transfair/Fair Trade USA. Assist with environmental initiatives including the Wind Power Initiative (NPI)
•	Social Media: Develop, implement and manage an enriched plan to identify programs that use social media marketing techniques to increase presence, affiliation and traffic across multiple channels.
•	On-boarding: Support creative on-boarding through eLearning, cultural submersion programs and employee training.
•	Pro Sales: Support a multi channel Pro program for yogis, climbers, adventurers, the outdoor industry & environmental groups.

Sr. Manager, Brand Engagement & Partnerships

 •	Conduct role-specific task analysis, write learning objectives, build curriculum and develop and conduct evaluations that support training programs.
•	Identify and suggest the most appropriate learning strategies to meet business needs.
•	Innovate and continually push learning to the next level by keeping abreast of new technologies, industry practices and cutting-edge techniques.
•	Serve as a strategic instructional development resource and adviser to engineering teams.
•	Deliver training in a variety of formats such as distance learning and in-person visits to distributed field offices.

People Operations Specialist / Sourcer Program Trainer

 •	Plan, supervise, and manage all departments.
•	Create, implement and manage academic programs attended by daily membership. 
•	Hire, train & manage staff for Athletics, Aquatics, Technology and After-School programming.
•	Implement multiple levels of programming for members with disabilities and special needs.
•	Fiscally manage all programs. Create detailed budget’s, accounting and allocate funds.
•	Design and maintain computer learning center including hardware and software updates.
•	2004 BGCA Honor Award for “Best Overall Programming for a Club with a Budget over $200,000”
•	KGTV, San Diego, Leadership Recognition
•	San Diego Youth of Year Committee 
•	BGCA National Training Associate: Diversity

Unit Director / National Training Associate

Andre Walker is a Sr. Manager, Brand Engagement & Partnerships at prAna in CARLSBAD, CA.

Andre Walker

Andre Walker

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