Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Snow

Surf

Triathlon

Health & Fitness

Mountaineering

Consumer behavior

Outdoor sports in general.

Head of Marketing Business Development

Accounting & Finance

I elevate Marketing and Sales strategies with uncomplicated plans and processes. No buzz-word bingo, just 15+ years from scrappy start-ups and large companies like PayPal and Red Bull. I bring an entrepreneurial approach blending business acumen with big scale tactics from Tech, Retail and CPG. Known for modernizing P&amp;L Management and Marketing Operations my Data-Driven approach is boosted by an MBA in Marketing Analytics. I am passionate for building and coaching teams, fostering human connections, and learning new businesses.&nbsp;

•	Brand marketing & Biz Dev in Health and Wellness, crafting vision and messaging and strategy.
•	15 million doses sold, 6,000+ Amazon customer ratings and 50% repeat purchases.
• 	DTC and B2B event strategy, brand, social media, retail and partner marketing with Amazon and Walmart.
•	Business Development, eCommerce and B2B wholesale, landed Walmart, Hy-Vee and Walgreens.
•	Digital marketing KPI monitoring via web analytics, CRM and sales data.
•	Delivered 2-fold repeat purchase improvement, with 50% of customers buying again in 3 months.


•	Delivered 9.8M net new users, 33% YoY growth in Q4 ’21 alone via a full-funnel marketing plan.
•	Slashed user acquisition costs by 33% maximizing a $40M media plan over a multi-channel mix. 
•	Led 7 marketing managers in US, UK, France, and Australia for Buy Now Pay Later global launch.
•	Put into action a fresh celebrity, influencer, and retail partnership program.
•	Transformed consumer research identifying user needs, brand perceptions and competitors.
•	Increased LatAm revenue by 15% via new B2B partnerships with Sales teams and key accounts. 

Senior Global Consumer Marketing Manager

•	Built the distribution in Brazil, launching the brand and achieving top of mind in the region and 17% revenue growth 2014-22.
•	Launched 20+ products via athletes, social, web, retail and events including the UCI World Cup.
•	Implemented processes, marketing calendars and KPIs to optimize ROI and align brand direction.
•	Recruited and developed team of 10+ field marketing managers and sales reps nationwide.
•	Developed partnerships with brands like Fox, Shimano, SRAM, Ford Motors and Vans.
•	Strategized and executed campaigns with sales teams aiming for unit volume and revenue.
•	Implemented ERP, CRM and process frameworks (Pipedrive, Zoho, Slack and Asana)


General Manager for Brazilian Distribution

•	Created, planned & executed 50+ strategical and highly creative events via external agencies and internal teams
•	Expanded athlete portfolio from 12 to 25+ athletes in emerging sports scenes
•	Built a sports marketing strategy focused on ROI with cross functional teams in brand, communications and sales
•	Executed market activations for events and athletes across 12 different countries
•	Prospection, negotiation and management of 20+ global heroes including Henrique Avancini in MTB, Pedro Barros (skateboard) and Neymar (soccer)

Sports Marketing Manager - LatAm

•	360 marketing (social media, print & POS) focused on supporting retailers and online merchants
•	Strategic assortment planning and ordering of 2,000+ SKUs of apparel, eyewear and accessories
•	Launch of Von Zipper eyewear and XCEL wetsuits 
•	Executed 10+ regional and national level events including 2010 World Tour of Surf
•	Established communication channels with retailers, athletes and opinion leaders to gather insights and data
•	Implemented formal contracts and performance KPIs for sponsored athletes


Marketing Manager Brazil

•	Developed and deployed 360 communication campaigns (social media, offline, TV, print, BTL, POS)
•	Brand and product management, internal and market (Nielsen) data (volume, share, consideration, awareness, etc)
•	Trade marketing campaigns for key accounts (Wal-Mart, Carrefour, etc)
•	Product development based on nationwide qualitative and quantitative market research data (quali & quant)
•	Brand building and product marketing focused on demand gen via media and POS plans with a $10M budget.
•	Managed multiple agencies covering media spend, event activations and product development.
•	Cross-functional work with Regional Sales and Trade Marketing supporting key retailers.


Marketing Manager

•	Global export operations for 26 international distributors and subsidiaries
•	Actively identify areas of opportunity to drive efficiencies in processes sales, operations and logistics
•	Compliance for re-import of defective and overstock apparel, footwear and eyewear


International Sales Operations

Andre Sanches is a Head of Marketing Business Development at Purple Tree in Los Angeles, CA.

Andre Sanches

Andre Sanches

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