- Oversee all brand operations for Top Heavy and High Company, including product development, sales, marketing, content production, and logistics. - Develop and execute comprehensive growth strategies for wholesale, direct-to-consumer, and international markets. - Lead seasonal line planning; collaborate with design teams to develop market-driven assortments aligned with brand identity and retailer needs. - Produce and direct photo shoots for seasonal campaigns, social media, and retailer marketing, ensuring cohesive brand storytelling across all channels. - Manage B2B account acquisition and retention, including onboarding, contract negotiation, purchase order processing, and payment collections. - Supervise marketing initiatives, including social media strategy, athlete/influencer partnerships, event activations, and paid media campaigns. - Analyze sell-through performance and customer feedback to inform product development, sales forecasting, and marketing strategy. - Oversee inventory management, production timelines, and supply chain coordination from factory to retail delivery. - Cultivate relationships with domestic and international distributors, identifying and securing new market opportunities. - Represent both brands at trade shows, retail meetings, and industry events to drive business development and maintain market visibility. - Lead cross-functional team coordination, including sales reps, marketing contributors, design collaborators, and external partners.

- Led design efforts for apparel and accessories across licensed and branded lines. - Supervised creative teams and oversaw all in-line and licensed ranges. - Directed marketing assets and co-branded licensing campaigns. - Guided product development, merchandising, and product marketing. - Managed product range presentations to executives and licensors. - Developed seasonal color stories, mood boards, and material palettes. - Developed and executed long-term brand strategies aligned with market trends and consumer insights across wholesale and DTC channels. - Delivered fast-turnaround creative for licensing and product launches, including social-first and editorial content across all platforms.

- Created activewear designs from concept to production. - Directed seasonal color stories and category-specific ranges. - Designed tech packs and communicated with developers for quality and fit. - Relocated to Montreal, QC for the duration of contract.