Andeaux Borunda
Retail Ops Manager
Laguna Beach | United States
Interests
Anything outdoors!!
History nut
Jeopardy
Industries
Outdoor
Skate
Snow
Surf
Summary
Activity
Work experience
Apparel/Gear
Retail Ops Team Manager | 01/2023 - Current
Mid Atlantic Retail Operations/ Visual Merchandising
● Maximize Sales Opportunities, Prioritizing Merchandising Flow at 17 Retail Doors/Avg 45 Employees per.
● Interpret "Competitive Retail Landscape" to develop appropriate response and Identify (KPI's).
● Window Displays, In-Store Space Planning, Merchandising, In-Store Signage and Visual Communications.
● Coach and Train Team Leaders and execution of Sales/ Merchandising Objectives, Product Launches.
DISRUPTIONAL
Principal/Owner Visual Merchandising In Store Fixture Visual Fabrication | 01/2018 - 12/2023
TARGET
VP Retail VM | 01/2011 - 12/2018
Visual Merchandising /Space Planning Strategies with TARGET.
● Visual Merchandising /Creative Direction for Action Sports Icon and TARGET Ambassador Shawn White.
● Consistent In-Store Visual Merchandising 2000 TARGET Stores in North America.
● P.O.P/Swag/In Store Space Planning and Development, Storefront Windows, Direction of Retail Tapestry.
● Oversight of Retail VM Budget, Event Management, Product Launches, Website/ Social Media.
OUTDOOR RESEARCH
Head of Retail VM | 01/2010 - 12/2011
Visual Merchandising / Retail Marketing and In-Store Layouts.
● Visual/Promotion Oversight P.O.P / In -Store Tapestry/ Fixture Design, Window Visual Merchandising.
● Director of Retail Space Planning and Construction, Development of Visual Merchandising Guides for Reps.
● Oversight of Tradeshow Booth Design, Set-Up, Transportation and Storage, Event Management.
BILLABONG
Director of Retail VM | 01/1999 - 12/2009
Domestic and International Visual Merchandising/Store Planning Strategies.
● Developed VM/ Merchandising strategies ensuring strong brand presence for BILLABONG.
● Planogram/Space Planning, and Construction of BILLABONG GROUP Retail efforts (57 STORES).
● Develop and maintain annual Retail Visual Merchandising Budget for BILLABONG and its 14 subsidiaries.
● Pivotal Role in bringing Global Sales in '99 from $59 M.USD to surpass $1.3 B.USD in '09.
NIKETOWN
Retail VM Manager | 01/1996 - 12/1999
Visual Merchandising Concepts with Profitable Results.
● Strategized and developed new Visual Merchandising concepts with Retail Marketing Team.
● Conception of Strategic In-Store Layout, Window Design/Creative Retail Merchandising to ensure Brand ID.
● Mediator between City of Costa Mesa and NIKE to ensure Public Recognition on outside spaces of Store.
● Liaison between music, TV and film companies pertaining to Promotions and Events.
Education history
CALIFORNIA STATE UNIVERSITY LONG BEACH
M.S. Master of Science | 1998 - 1999
CALIFORNIA STATE UNIVERSITY LONG BEACH
B.A. Bachelor of Arts | 1995 - 1998
Cal State
masters
