Ana Kristiansson
Founder of Portia, Desinder & Apparel Entrepreneurship
Stockholm, Stockholm County
In My Own Words
MEET ANA ▶ Apparel Business and Design Expert with 25+ years experience in the industry, Founder of PORTIA: Sustainable Fashion Business Software and DESINDER - apparel business and design agency. Also an International Lecturer, Author, Podcaster and Entrepreneur. Former pro athlete, an avid outdoor enthusiast, runner, skier, mountain biker, occasional surfer and vegan. I am passionate about helping apparel companies transition into circularity with innovative software, brand strategy and design to build lasting, purposeful brands.
PORTIA: SUSTAINABLE FASHION BUSINESS SOFTWARE ▶ The cloud solution that helps SME brands create responsible products through integrated industry processes, workflows, project & product management (PLM), traceability, Digital Product Passport and customer feedback. Leading brands into circularity. portia.cloud
DESINDER: BRAND STRATEGY & DESIGN ▶ Our apparel business & design agency DESINDER can help your brand - big or small, with the following services: - Brand Strategy & Development - Creative Direction - Range Planning & Collection Structure - Design & Tech Packs - Innovation and R&D - Business Operations - Sustainability Implementation desinder.com
APPAREL ENTREPRENEURSHIP: LAUNCH YOUR BRAND ▶ Courses, Book, Podcast and YouTube to help you launch and run a successful clothing brand - apparelentrepreneurship.com
KEYNOTE/LECTURE ▶ Ana brings together her experience from working with hundreds of brands, international education, entrepreneurship, national athlete background, and her 25+ years apparel industry expertise into talks about: - Designing for a sustainable future - Circularity - The Future of Fashion - The art of building a long-lasting, sustainable brand - Brand building through purpose and community - Circular design and Innovation - How to start a sustainable clothing brand - How to communicate sustainability efforts without greenwashing - Entrepreneurship Book me via DMs or email
CONTACT ▶ Message me here on LinkedIn or send me an email to: ana@desinder.com
SPECIALITIES ▶ Brand Building & Strategy, Circular Design, Sustainability, Product Innovation, International Lecturer/Speaker, Author & Podcaster
Work Experience
Founder
Portia2024 – Present
PORTIA: Sustainable Fashion Business Software The cloud solution that helps SME brands create responsible products through integrated industry processes, workflows, project & product management (PLM), traceability, and customer feedback. Leading fashion brands into circularity.
Founder
Apparel Entrepreneurship2016 – Present
Helping apparel entrepreneurs start and build successful, meaningful and profitable brands. apparelentrepreneurship.com
Founder - Creative Director
Desinder2020 – Present
DESINDER is an international apparel business and design agency providing startups and established brands with innovative design and strategy solutions. We offer services from idea to product launch or end-to-end solutions. We create 100% tailored solutions for brands in the following segments: Outdoor | Activewear | Sportswear | Streetwear | Workwear | Equestrian | Accessories
We can support you with: ▶ Brand Strategy & Development ▶ Creative Direction ▶ Range Planning & Color Guidelines ▶ Design & Product Development ▶ Sourcing & Production ▶ Business Operations ▶ Sustainability Implementation
Contact Ana by sending a LinkedIn message or email: hello@desinder.com
Technical Apparel Design Consultant - Design, Product Development & Strategy
Ana Kristiansson Design Agency2015 – 2020
BRANDS: 2017-2020 - ORAGE: Ski Outerwear - Men's and Women's Collection 2018-2020 - ALASKA 1795: Outerwear, Midlayers, Baselayers, Bottoms: M's & W's Collection 2019 - CHEVALIER: Outerwear, Midlayers, Baselayers and Bottoms: M's and W's Collection 2019 - TRANGOWORLD: Mountain Collection - Outerwear: M's and W's Collection 2019 - STAY IN PLACE: Women's Activewear Tops 2018 - ZERO POINT: Compression Active Tights: Men's and Women's
For portfolio visit: thekrissco.com
Senior Designer
Haglöfs Scandinavia AB2011 – 2015
19FOURTEEN - Outdoor lifestyle collection Intense - Trail running and Mountain bike collection
Freelance Senior Designer
Helly Hansen2009 – 2010
Designer Women's Technical Ski and Children's wear collection
Senior Designer - Active Wear
Tenson BV Holland Filial2007 – 2009
Designer for Ski wear collection, Travel collection and Outdoor collection, all technical garments
Designer - Active Wear
Salomon2005 – 2007
Designer for the Trail Running collection, Nordic Ski collection, Downhill mountainbike collection, and some X-Mountain. All technical apparel.
Junior designer - Active Wear
Peak Performance2003 – 2005
Responsible for the Women's Training collection, helped designe the Ski, Golf and Accessories collection
Education
1 Year
The academy of cutting and tailoring in Stockholm1999 – 2000
Design, pattern making and sewing
