Amy Nelson
Product Line Manager - Women's Mountain Bikes · Specialized Bicycle Components, Inc.
Santa Cruz, CA
Work Experience
Product Line Manager - Women's Mountain Bikes
Specialized Bicycle Components, Inc.2012 – 2016
• Managed product line of nine women’s mountain bicycle platforms (over 150 SKU’s) from concept stage, through design, development, & launch. • Presented over 75 product and marketing presentations in various environments, including internal executive review meetings, internal product launches, & external domestic and international (retailer and media) product launches. • Launched products at seasonal events to global subsidiaries, sales teams, media & retailers. • Worked with industrial & graphic designers to ensure the aesthetic, colors and graphics of the products met riders' needs. • Assisted in planning and executing studio photo shoot ensuring the bicycles matched style guides. • Worked with engineers and product developers ensuring frame and component projects met rider needs. • Recipient of the Sinyard Award (January 2013) for “Best Overall Performance” by a global product team.
Product & Marketing Specialist - Women's Bikes and Equipment
Specialized Bicycle Components, Inc.2010 – 2012
• Developed project briefs that gave direction to product teams in creating innovative solutions for riders’ needs. • Assisted bike & equipment product teams in product direction, development, & design review process. • Collaborated with Global & Regional Marketing teams to ensure marketing plan, messaging, & programs were consistently implemented. • Coordinated photo shoots, including location, models, bike, & equipment selection. • Conducted competitor analysis by evaluating product by price, features/benefits, technologies, & style.
Freelance Web and Graphic Designer
Amy Shreve, Inc.2008 – 2010
• Launched and ran small business designing and maintain websites. • Created and designed print media advertisements, brochures, and flyers.
Women's Demo Coordinator
Specialized Bicycle Components, Inc.2008 – 2010
• Coordinated and executed 200+ events with Specialized retailers and maintained a fleet of 25 demo bikes • Educated and trained Specialized retail staff on product and how to sell to women effectively.
Marketing Assistant
Frontier Precision, Inc. / Epic Sports2004 – 2008
• Maintained and updated company’s website. • Created and designed company product catalog, e-newsletters, advertisements, and brochures for publications and events. • Attended and supported sales team at tradeshows and local cycling events.
