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Golf

Outdoor

Triathlon

Camping

Cooking

Cycling

Traveling

Staying active

Being in the outdoors

• Managed product line of nine women’s mountain bicycle platforms (over 150 SKU’s) from concept stage, through design, development, & launch.
• Presented over 75 product and marketing presentations in various environments, including internal executive review meetings, internal product launches, & external domestic and international (retailer and media) product launches.
• Launched products at seasonal events to global subsidiaries, sales teams, media & retailers.
• Worked with industrial & graphic designers to ensure the aesthetic, colors and graphics of the products met riders' needs.
• Assisted in planning and executing studio photo shoot ensuring the bicycles matched style guides.
• Worked with engineers and product developers ensuring frame and component projects met rider needs.
• Recipient of the Sinyard Award (January 2013) for “Best Overall Performance” by a global product team.


Product Line Manager - Women's Mountain Bikes

• Developed project briefs that gave direction to product teams in creating innovative solutions for riders’ needs.
• Assisted bike & equipment product teams in product direction, development, & design review process.
• Collaborated with Global & Regional Marketing teams to ensure marketing plan, messaging, & programs were consistently implemented.
• Coordinated photo shoots, including location, models, bike, & equipment selection.
• Conducted competitor analysis by evaluating product by price, features/benefits, technologies, & style.


Product & Marketing Specialist - Women's Bikes and Equipment

• Launched and ran small business designing and maintain websites.
• Created and designed print media advertisements, brochures, and flyers.


Freelance Web and Graphic Designer

• Coordinated and executed 200+ events with Specialized retailers and maintained a fleet of 25 demo bikes
• Educated and trained Specialized retail staff on product and how to sell to women effectively.


Women's Demo Coordinator

• Maintained and updated company’s website.
• Created and designed company product catalog, e-newsletters, advertisements, and brochures for publications and events.
• Attended and supported sales team at tradeshows and local cycling events.


Marketing Assistant

Amy Nelson is a Product Line Manager - Women's Mountain Bikes at Specialized Bicycle Components, Inc. in Santa Cruz, CA.

Amy Nelson

Amy Nelson

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