•Lead post season analysis to identify success stories and opportunities by working closely with Design, EComm, Retail, Marketing, Operations, Product Development and Sales team. •To lead and expand Women’s Tactical Apparel & Gear collection and distribution, driving the strategic and assortment planning process all the way through seasonal Go To Market. •Identify SMU product & sales opportunities for 5.11 Stores, Military Exchange channels, and Global partners to drive growth in key categories. •Support and expand 5.11 Retail Stores Assortment merchandising including product lifecycle management, price positioning, visual merchandising and in-store presentation. •Partner with Marketing, Sales, and Inventory Management team in creating Pre-season assortment plan and sell in documentations by channel to inform product creation process. •Present seasonal collections and product lines to retail partners & different distribution channels with Sales Directors.

•Identify and communicate product needs, opportunities & gaps through deep understanding of the retail landscape. •Create pre-season assortment plans by account and channel that inform the product creation process •Interface with strategic accounts proactively to gather feedback on seasonal concepts, designs or prototypes •Produce seasonal materials for the sales channels including pre-season assortment plans and sell in documentations •Present seasonal collections and product lines to retail partners & different distribution channels. •Provide analytical feedback on pricing, margins, competitive benchmarks, forecasts, and sell through results to Product, Inventory and Marketing Teams •Manage all aspects of merchandising including product lifecycle management, price positioning, labeling, and in-store presentation •Lead post season analysis to identify success stories and opportunities for improvement •Report and analyze sales trends, performance of key styles.

•Manage growth in each category and executing strategic initiatives. •Identifying and inspiring long-term trends and opportunities based on analysis of product, consumer & competitive trends in the market space. •Developing seasonal initiatives and line plans to construct long-term business plans. •Become an expert on tactical and outdoor products, with a focus on fitness, t-shirts, fleece & headwear. Driving excitement and enthusiasm through high-level communication and relationship building across the organization. •Provide clear product direction to the cross-functional teams to develop product lines, meet key dates and achieve net sales, net margin.

• Managing development and merchandising for 600 plus skus of Technical Apparel and Accessories for Global collection per season. Collaborate with wide variety of functional area such as design, development, production, sales, marketing and operations to develop and provide product definitions responsive to the America’s customer needs and market opportunities. • Oversee all product strategy, Research and development requirements, and analysis of America’s snow market. Constantly partnering with Global product team to help developproduct definitions and marketing collateral for Global growth. • Manage product development associated with photo shoot samples, sales samples, and production timeline to ensure schedule delivery with growth in margin goals. • Strategize sales plans with Sales Director and present at all Pre-Line showings as well as Global Sales Meeting. • Achievements: Delivered a well-executed first global collection with a complex global structure but meeting all dead line

• Develop Product Line Plans (PLP) for all brands from the conceptual stage through the product life cycle, while optimizing profits and exceed marketing, financial, and corporate growth. • Monitor and manage product development processes and production to ensure on-time product delivery, while maintaining target price point & product quality. Provide consultation & expertise to the Sales Reps during the Special Make-Up (SMU) product. • Monitor & manage the Time & Action Calendar, Purchase Orders, Costing and Price Negotiations with Factories, Vendors and Sub-Contractors. Coordinate the development and approval of new materials, construction processes and procedures. • Collaborate & associate with the Marketing Team during catalog development process including: product features, layout, and print themes. Responsible for product line review presentations for the North America Region.

•Execute proto sample development process (in partnership with Product Managers, Designers, VF Global Sourcing Offices and Vendors) from the inception Design to Final Production •Provide technical consultation and offer solution at all stages of product evaluation on-site in the US and Asia. Engineer workable prototypes that address desired function, cosmetics, market appeal, manufacturability and target price point. •Monitor and manage the Time & Action Calendar to ensure on-time product delivery and meet all deadlines following: size and fit consistency, product integrity and brand-profile. Adherence to compliance, product safety and quality standards. •Achievement: Develop Brand Protection Strategies for Vans Accessories using the Sizing and Construction Standards to deliver the highest product quality and consistency.