Lead the Dakine Snow business unit to align consumer and competitive insights into product strategies. • Developed and lead strategy of SNOW business unit for financial, budget, resource planning • Direct manager of SNOW design and development teams • Responsible for creating a complete SNOW business unit line plan • Worked cross functionally with design, development, and sourcing to overseeing product brief hand off, prototype review(s), and commercialization process to ensure the product line meets the product briefs • Created and manage insightful product briefs that deliver on consumer insights, market trends, and innovations • Lead development in sourcing suppliers and vendors to seek out new technologies, materials, fabrics and treatments • Provided technical product expertise and present new product at the key gates in the Go To Market process • Established target FOB costs and partner with development, design, and sourcing to ensure targets are met • Monitored and adhere to the critical path calendars to ensure profitable and commercial product • Lead product development in price negotiations with suppliers and vendors

Lead the Snow technical apparel and Snow gloves teams to align consumer and competitive insights into product strategies. • Oversaw and managed the design, development, and production process of all outerwear, mid layer, base layer apparel and gloves and snow headwear product • Responsible for creating a merchandised apparel line from design through to delivery, including prototypes, salesman samples, and bulk production • Worked with designers, suppliers, and vendors in sourcing and developing new technologies, materials, fabrics and treatments • Worked cross functionally with the product creation team (design, development, and tech design) to create best in class apparel product • Managed margin & profit responsibility for all outerwear, mid layer, and base layer apparel product ensuring seasonal product lines meet established targets • Provided technical expertise and present new product at design reviews, sales meetings and trade shows