The ocean

Snowsports

The mountains

Lead the Dakine Snow business unit to align consumer and competitive insights into
product strategies.
•   Developed and lead strategy of SNOW business unit for financial, budget, resource planning
•   Direct manager of SNOW design and development teams
•   Responsible for creating a complete SNOW business unit line plan
•   Worked cross functionally with design, development, and sourcing to overseeing product brief
hand off, prototype review(s), and commercialization process to ensure the product line meets
the product briefs
•   Created and manage insightful product briefs that deliver on consumer insights, market trends,
and innovations
•   Lead development in sourcing suppliers and vendors to seek out new technologies, materials,
fabrics and treatments
•   Provided technical product expertise and present new product at the key gates in the Go To
Market process
•   Established target FOB costs and partner with development, design, and sourcing to ensure
targets are met
•   Monitored and adhere to the critical path calendars to ensure profitable and commercial product
•   Lead product development in price negotiations with suppliers and vendors

Business Unit Director

Lead the Snow technical apparel and Snow gloves teams to align consumer and competitive
insights into product strategies.

• Oversaw and managed the design, development, and production process of all outerwear,
mid layer, base layer apparel and gloves and snow headwear product
• Responsible for creating a merchandised apparel line from design through to delivery, including
prototypes, salesman samples, and bulk production
• Worked with designers, suppliers, and vendors in sourcing and developing new technologies,
materials, fabrics and treatments
• Worked cross functionally with the product creation team (design, development, and tech design) to create best in class apparel product
• Managed margin & profit responsibility for all outerwear, mid layer, and base layer
apparel product ensuring seasonal product lines meet established targets
• Provided technical expertise and present new product at design reviews, sales meetings and trade shows

Senior Product Line Manager

Amy Eichner is a Business Unit Director at Dakine Equipment in White Salmon, WA.

Amy Eichner — Business Unit Director at Dakine Equipment

Amy Eichner

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