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National Sales Manager

Top Management

<p><p>Passionate about matching great people with great products and creating a superior customer experience along the way.</p></p>

Developing and executing comprehensive sales strategies to expand Passenger's US Market share and achieve our sales targets. 

National Sales Manager, US

KEY/SPECIALTY SALES CHANNELS MANAGEMENT AND STRATEGIC WHOLESALE PROJECT MANAGEMENT
                                                                                                                                                                                                                                
- Developed 2023 wholesale org strategic sales plan inclusive of eight Key Accounts and 10 specialty sales territories. 
- Strategic account program management (8 accounts including DSG, Academy, Bass Pro/Cabela’s, Scheels, etc.) including seasonal launch plans and sales strategies, assortment design, monthly margin analysis and (re)forecasting, inventory set-up and maintenance, product launches, promotional plans and staff training. 
- Identified opportunities, scoped and initiated onboarding process for six new trade shows /GTM event efforts and ExpertVoice training/sales platform. 
- Managed 10 independent sales agencies to achieve regional sales plans. Onboarded two new regional teams. 
- Developed two new tools to establish $10m annual QALO forecast, analyze market data and provide strategic forecasting monthly against sales goals.
- Consulted on product development, go-to-market strategies and expansions, brand positioning, sell-in materials, and product segmentation/distribution channels - including exploration/transition to Elastic-suite b2b platform.


STRATEGIC ACCOUNT REPRESENTATIVE* FOR NATIONAL E-COMMERCE ACCOUNT BASE
*PUMA DID NOT HAVE A KEY ACCOUNT REPRESENTATIVE TITLE IN ITS ORGANIZATIONAL STRUCTURE

- Executed accounts’ footwear strategic sales plans, driving pre-season & at-once revenue growth opportunities in $43mm order book. 
- Proactively pivoted around ongoing supply chain and logistics shifts affecting shipping/inventory levels, pricing and product distribution channels to maximize sales and maintain GM$ requirements.
- Organized and led four seasonal go-to-market strategy meetings including curated product launch plans and assortment review to buyer teams. Collaborated on marketing strategies, programs and sales operations to achieve anywhere between 5-65% growth in category sales and profitability goals. 
- Managed item set-up for 3000+ SKU’s per season and monitored ongoing content listing quality for 25k+ landing pages according to account requirements. Collaborated with sales operations on item data readiness.
- Built on analytical and negotiation skills, asset management, and inventory planning functions in Amazon, Zappos and Zulily ecommerce Vendor Portals, as well as ERP, merchandising system and forecasting tools internal to PUMA. - Became team super user on in-house visual merchandising tool and led team incorporation of visual assortments utilizing this tool in sales presentations. 


KEY ACCOUNT SALES MANAGER

INDEPENDENT REGIONAL AGENCY MANAGEMENT & CORPORATE CONTRACT BRANDS REPRESENTATION: PRANA, PISTIL DESIGNS, CARVE DESIGNS, TOES ON THE NOSE, TRUE HERO.

- Led order book and regional brand management for over 100 B2B retail accounts ($3.5mm annual) for the product line portfolio in assigned Territories (8-13 states depending on brands). 
- Developed annual business plans and led all cycle activities including sales/product presentation delivery, negotiation of orders, performance reporting/forecasts and relevant dealer service to achieve sales targets. 
- Developed Agency’s P&L management and business administration processes, including annual budget, communication templates, entry process for 400+ seasonal purchase orders, management of 1000+ unit sample line and regular travel for field sales activities in startup environment.
- Coordinated and led on-location meetings with accounts for product training, merchandising, inventory management/stock balancing, special projects and retail marketing activations/special events.
- Provided 4 annual presentations to senior brand leadership to analyze market trends, as well as analyses during the forecasting and post season reporting periods. 
- Provided leadership for three Account Executives, including all recruitment interviewing, onboarding training and activities, and consistent coaching sessions.


PRINCIPAL & OUTSIDE SALES REPRESENTATIVE

SALES SUPPORT REPRESENTATION: SALOMON OUTERWEAR & HARDGOODS; BONFIRE OUTERWEAR; HESTRA; CARVE DESIGNS
- Managed apparel and hardgoods (skis, snowboards, boots, goggles, etc) account relationships for SE Territory for recreation products including brand presentation delivery, negotiation of orders and relevant dealer/customer service. 
- Built systems to manage contacts, order entry, sample line and travel arrangements for Agency members across 8 states and 80+ accounts.
- Planning and participation in relevant retailer events including 30+ hardgoods demonstrations, in-store technical apparel training, and marketing events per season. 
- Improved verbal communication and presentation skills, manufacturer’s sales strategies, retail math data analysis, technical apparel & textile training and knowledge of competitive product sets.



ACCOUNT EXECUTIVE

Amiee Fisk is a National Sales Manager at Passenger in Seattle, WA. View their experience, skills and work history on Malakye — the professional network for…

Amiee Fisk — National Sales Manager at Passenger

Amiee Fisk

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