Amelia Rangel
Senior Product Line Manager · Fox Racing
Anaheim, CAWork Experience
Product Coordinator
Fox Racing2018 – Present
Support product marketing team through the product creation life cycle to ensure the accomplishment of line plan target revenue and margin goals. Key Responsibilities • Create and maintain a competitive landscape matrix for each product family to clearly communicate perceived value and opportunities in the market • Support the global product initiatives by articulating clear category positioning, product segmentation, and strategic financial objectives to all global and regional teams. • Attend weekly fittings to log and track progress of factory development samples against identified goals in the original product briefs. • Collaborate with development to identify potential calendar problems. • Coordinate and communicate asset creation needs for packaging requirements, product photo shoots, catalog creation needs, sales flyers, and online tool kits. • Organize all seasonal merchandising samples and product vault
Retail Operations Coordinator
Fox Racing2015 – 2017
Responsible for achieving all field goals and initiatives related to driving sales, office administration, supporting multi-unit management teams, supply management, achieving superior and consistent operational excellence, and supporting buying/planning. Key Responsibilities • Manage communication protocol and processes between Fox Retail and other Corporate departments • Head all operational programs for the retail locations, including maintenance, budgets, incentives, customer loyalty, and special events. • Responsible for maintenance of product data and hierarchy in retail POS system as defined by SAP data • Conduct and compile Pre-buy analysis each season to determine SKU counts and style volume for both store concepts in all categories • Assist with seasonal product buys for all categories including visual style-out and assortment creation
Purchasing Manager
Crenshaw Die & Mfg2014 – 2015
Developed, led and executed purchasing strategies; tracked and reported key functional metrics to reduce expenses and improve effectiveness; crafted negotiation strategies and closed deals with optimal terms. Key Responsibilities • Launched and translated new software ERP system procedures to company personnel • Reduced surplus inventory within the first month in new role • Streamlined purchasing and quality procedures for ISO 90001 certification • Devised and formulated a Consignment Inventory Management log for multiple parts • Created supplier base by analyzing vendor reputation, timelines, and product quality • Achieved necessary control systems and procedures to ensure effective product cost control • Sourced and introduced new vendors to boost competitive costs • Participate in the development of specifications for equipment, products or substitute materials.
Executive Assistant
Crenshaw Die & Mfg2008 – 2008
Provided direct administrative support to the CEO and the CFO and indirect support to the Board of Directors and its Committees, while managing very confidential material and information. • Developed and implemented a multi-functional filing system throughout company departments • Organized and managed company location move; organized travel for all high-level executives • Interfaced with multi-departmental personnel to resolve problems • Worked alongside CEO to resolve outstanding issues and implement company procedures • Created and maintained company policies; managed all employee files, benefit plans, and payroll reports • Supported CFO with month enclosed accruals; Issued purchase orders, shipping documents, certificates
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