Amelia Rangel — Senior Product Line Manager at Fox Racing
Amelia Rangel
Senior Product Line Manager
Anaheim | United States
Skills
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Interests
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Work experience
Fox Racing
Product Coordinator | 01/2018 - Current
Support product marketing team through the product creation life cycle to ensure the accomplishment of line plan target revenue and margin goals.
Key Responsibilities
• Create and maintain a competitive landscape matrix for each product family to clearly communicate perceived value and opportunities in the market
• Support the global product initiatives by articulating clear category positioning, product segmentation, and strategic financial objectives to all global and regional teams.
• Attend weekly fittings to log and track progress of factory development samples against identified goals in the original product briefs.
• Collaborate with development to identify potential calendar problems.
• Coordinate and communicate asset creation needs for packaging requirements, product photo shoots, catalog creation needs, sales flyers, and online tool kits.
• Organize all seasonal merchandising samples and product vault
Fox Racing
Retail Operations Coordinator | 07/2015 - 12/2017
Responsible for achieving all field goals and initiatives related to driving sales, office administration, supporting multi-unit management teams, supply management, achieving superior and consistent operational excellence, and supporting buying/planning.
Key Responsibilities
• Manage communication protocol and processes between Fox Retail and other Corporate departments
• Head all operational programs for the retail locations, including maintenance, budgets, incentives, customer loyalty, and special events.
• Responsible for maintenance of product data and hierarchy in retail POS system as defined by SAP data
• Conduct and compile Pre-buy analysis each season to determine SKU counts and style volume for both store concepts in all categories
• Assist with seasonal product buys for all categories including visual style-out and assortment creation
Crenshaw Die & Mfg
Purchasing Manager | 10/2014 - 07/2015
Developed, led and executed purchasing strategies; tracked and reported key functional metrics to reduce expenses and improve effectiveness; crafted negotiation strategies and closed deals with optimal terms.
Key Responsibilities
• Launched and translated new software ERP system procedures to company personnel
• Reduced surplus inventory within the first month in new role
• Streamlined purchasing and quality procedures for ISO 90001 certification
• Devised and formulated a Consignment Inventory Management log for multiple parts
• Created supplier base by analyzing vendor reputation, timelines, and product quality
• Achieved necessary control systems and procedures to ensure effective product cost control
• Sourced and introduced new vendors to boost competitive costs
• Participate in the development of specifications for equipment, products or substitute materials.
Crenshaw Die & Mfg
Executive Assistant | 08/2008 - 08/2008
Provided direct administrative support to the CEO and the CFO and indirect support to the Board of Directors and its Committees, while managing very confidential material and information.
• Developed and implemented a multi-functional filing system throughout company departments
• Organized and managed company location move; organized travel for all high-level executives
• Interfaced with multi-departmental personnel to resolve problems
• Worked alongside CEO to resolve outstanding issues and implement company procedures
• Created and maintained company policies; managed all employee files, benefit plans, and payroll reports
• Supported CFO with month enclosed accruals; Issued purchase orders, shipping documents, certificates