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Marketing

Jobseeker (Former Sr Manager Brand Marketing)

Marketing & Sales

<p>I am a marketing professional with 11+ years of experience orchestrating brand campaigns and activations in both agency and brand settings. I’m skilled in building insights-driven strategies across digital, traditional, social, and paid media within the sports, apparel, tech, and automotive sectors. Most notably, I’ve led Strava to drive over $500k in upfront revenue during a 3-week campaign flight, and increased association with adidas’ new brand tagline by +4.8 points in a single quarter.</p>

Successfully led Strava's rebranding initiative, encompassing messaging, tone, and visual identity,
resulting in the creation of a comprehensive brand toolkit and a suite of versatile top-of-funnel
assets (video, social media content, radio ads, out-of-home)
Developed operational efficiencies and standardized processes including a cross-departmental
marketing calendar that streamlined communication and reduced resource expenditure

Senior Manager Brand Marketing

Senior Manager Brand Campaigns

Managed two direct reports, guiding local community marketing and NAM paid media campaigns
Strategized and executed quarterly 'Impossible is Nothing' brand campaigns; including paid media
plan development and creative adaptation for NAM across TV, Digital, OOH, Social and Retail
Collaborated with Social, PR, Paid Media, ecom, DTC and Wholesale accounts to integrate
campaign message and extend reach
Led cultural marketing campaigns including Hispanic Heritage Month, Pride and Black History
Month from inception through completion

Senior Manager Brand Communications

Supported annual development of adidas Womens' brand strategies, leading with research, trends,
insights and key learnings
Managed Womens' campaign creative development; oversaw creative agency and media partners
Executed acceleration initiatives to drive cross-category sales; led creation of Womens' first-ever
cross-category digital DTC look book which generated 25% of Womens' total Concept Store sales
and 15% of Womens' eComm sales during campaign flight
Consistently partnered with Global Communications team and sport category teams to achieve
brand marketing and category objectives
Partnered with Global Purpose team to execute 7 initiatives across 3 years; co-created with nonprofit
organizations and supported youth and community programming
Optimized the product sample ordering procedures, resulting in streamlined and efficient processes and seamless execution of brand photoshoots

Manager Brand Communications

Account Executive

Account Coordinator

Amber Santos is a Jobseeker (Former Sr Manager Brand Marketing) at Strava in Portland, OR.

Amber Santos

Amber Santos

Amber Santos

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