Amber Ladyman
Digital Marketing Specialist · Danger Hart Hospitality
United States
In My Own Words
Results-driven Account Manager and Marketing Consultant with a strong track record in crafting and executing successful marketing strategies for the hospitality industry. Expertise in leveraging digital marketing, content creation, and social media to boost brand visibility and engagement. Proficient in managing comprehensive campaign processes, utilizing data-driven insights to optimize performance and maximize ROI. Committed to fostering strong relationships with audience to ensure alignment with brand goals, delivering impactful and measurable results.
Work Experience
Marketing Consultant
Danger Hart Hospitality2024 – Present
- Assist in marketing efforts by providing strategic tips and recommendations. - Actively maintain and create websites as needed to support client goals. - Contribute to the development of new projects and opportunities.
Account Manager
Your Social INC2024 – Present
- Efficiently manage timelines and schedules to ensure timely project delivery. - Organize shoots and meetings, facilitating collaboration among teams. - Develop engaging content that aligns with client branding and messaging. - Partner with teams to brainstorm and implement innovative strategies. - Create visually compelling designs that enhance client marketing efforts. - Ensure client websites are consistently updated and performing optimally.
Marketing Director
Danger Hart Hospitality2024 – 2024
- Created comprehensive marketing strategies using digital marketing, content creation, and event promotion to enhance brand visibility and engagement. - Streamlined marketing processes for improved efficiency and maximized ROI. - Directed the creation and distribution of engaging content across social media platforms to ensure consistent messaging and audience interaction. - Developed and executed targeted promotional strategies and advertising campaigns based on data-driven insights. - Collaborated with hospitality stakeholders to align marketing initiatives with organizational goals. - Created visually appealing branding elements, including uniforms, posters, and graphics, to reinforce brand identity. - Implemented strategic SEO and SEM strategies to boost search visibility and organic traffic. - Managed online communications via Meta Business Suite, enhancing brand visibility and customer interactions. - Oversaw website maintenance and optimization, ensuring up-to-date content aligned with marketing strategies. - Fostered community engagement on social media, cultivating brand advocates and addressing inquiries. - Executed content campaigns that increased brand visibility and engagement by 90% within three months, with optimized processes reducing costs by 33% and targeted campaigns achieving a 95% increase in engagement rates.
Social Media Assistant
Coastal Social Studio2022 – 2023
-Proficient content creation, utilizing photography and video, delivering visually captivating assets that engage and resonate with target audiences. -Demonstrated graphic design capabilities, adept at navigating tools like canva to create stunning visuals that align with brand aesthetics and messaging. -Expert in content calendar creation, adept at crafting compelling copy and curating relevant images and videos for social media platforms, ensuring consistent and engaging content delivery. -Highly organized professional with a knack for learning new scheduling platforms, efficiently managing content distribution across various channels, and maintaining a well-structured content calendar. -Detail-oriented approach to caption writing and hashtag selection, meticulously double-checking for any typos or errors to maintain a polished and professional online presence. -Excellent communication skills, responding promptly during working hours to engage with the audience, address inquiries, and foster meaningful connections. -Social media savvy with a passion for consuming and staying up-to-date with the latest trends, utilizing that knowledge to curate content that resonates with target audiences.
Social Media Coordinator
Tampa Surgical Arts2023 – 2023
- Developed and implemented comprehensive social media strategies to enhance brand presence and engagement. - Conducted audits of current marketing efforts to identify areas for improvement and opportunities. - Created effective marketing strategies tailored to target audiences across various platforms. - Produced compelling content for social media channels, driving audience interaction and brand loyalty. - Collaborated with the website team to optimize site performance and align content with social media initiatives. - Captured and edited engaging video content to support marketing campaigns and storytelling. - Coordinated PR efforts, including outreach to TV news outlets and sending targeted pitches. - Managed influencer outreach and partnerships to amplify brand messaging and reach. - Organized events to promote brand initiatives and foster community engagement.
Social Media Marketing Intern
Solved By Tanna2022 – 2022
-Conceptualized and provided design direction for our social media channels, contributing to the development of captivating visual content and marketing strategies. -Collaborated with our photographer/videographer to coordinate and execute engaging content ideas, ensuring a cohesive and visually appealing brand presence. -Played a key role in event planning for internal company gatherings and holiday parties, contributing to the success of memorable and enjoyable experiences for our team. -Assisted in the management of social media channels, responsible for scheduling, monitoring, and responding to inquiries, ultimately increasing engagement and fostering meaningful connections with our audience. -Regularly updated social media calendars to ensure a consistent and compelling presence. -Remained up to date on trending topics in the business and entrepreneurial fields, actively working with management to create relevant and timely content that resonated with our target audience. -Conceptualized and created impactful direct marketing campaigns and brand concepts, contributing to the growth and visibility of our company's offerings. -Supported direct guerrilla marketing efforts, collaborating with the team to target specific channels and generate buzz around our brand. -Assisted in project coordination related to marketing initiatives, ensuring seamless execution and timely completion of tasks to achieve desired objectives. -Successfully handled various other projects as assigned, demonstrating flexibility, adaptability, and a willingness to contribute to the organization's overall success.
Legal Assistant
Mowrey Law Firm2021 – 2022
Provided comprehensive administrative support to attorneys and paralegals in a fast-paced legal environment. Drafted, edited, and proofread legal documents, ensuring accuracy and compliance with guidelines. Conducted legal research to gather relevant case law, statutes, and regulations. Maintained organized electronic and physical filing systems for efficient document retrieval. Scheduled and coordinated meetings, hearings, and depositions, ensuring smooth proceedings. Assisted in trial preparation, managing exhibits and coordinating with witnesses. Prepared and processed court filings, ensuring adherence to rules and procedures. Handled confidential client information with discretion and professionalism. Assisted with billing and invoicing, tracking billable hours and preparing invoices. Collaborated with cross-functional teams, adapting to changing priorities and deadlines.