Amanda Busi
Freelance Product Development Designer · Cultivated Concepts Co.
Maryville, TN
Work Experience
Freelance Product Development Designer
Cultivated Concepts Co.2022 – Present
Design and development of everyday and holiday/seasonal home decor for a nation wide craft supply store. Review sales data and create assortment plan and styles for a variety of seasons and decor themes.
Freelance Production Artist
PlanetArt LLC.2022 – 2023
Image editing and enhancement for web and catalog for the Personal Creations brand. Ensuring correct and accurate depictions of product for both US and UK based product. Training existing hires on procedures and processes.
Lead Product Development Designer
Personal Creations - a PlanetArt Company2019 – 2022
Working on designs for licensing accounts such as Peanuts®, Character Arts LLC. and Viacom. Main point of contact with wholesale partners such as Amazon. Editing existing product and images for UK based demographic. Coordinate with multiple 3rd licensed artist, prepping files for in house production as well as creating site imagery. Developing personalized products utilizing 13 different personalization techniques. Responsible for advising on imagery for site and catalog photography. Image editing for site and catalog. Training new hires in file set up and placed art. Development of imports. *Company was owned by FTD from Jan. 2015- Aug. 2019
Product Development Designer
Personal Creations - a FTD Company2015 – 2019
Point of contact for any design related question based on needs from production, site, imagery, color proofs, escalations or outside wholesale partners in addition to existing responsibilities. Training new hires for design, file set up and image needs.
Product Development Designer
Personal Creations - a ProFlowers Comany2010 – 2014
My responsibilities included designing 60-100+ items per season based on the needs of the company. Coordinated with sister brands FTD and ProFlowers to create personalized gifts according to specific limited requirements.
Product Development Designer
Personal Creations2006 – 2010
In house Graphic Designer worked on assortment designs 11-13 catalogs per year. Managing Licensing Accounts such as Sesame Street and Character Arts. Create wholesale exclusive designs for Walmart and Zulily. Coordinate with 3rd party licensed artist. Image Editing for Site and Catalog. Developing Imports.
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