Alyssa Perez
Freelance Designer · Health & Wellness
Santa Ana, CAIn My Own Words
Creative Graphic Designer with 4+ years experience working areas of Design, Marketing, Advertising, and Visual Merchandising for top retail and digital brands like: MedterraCBD, Vena CBD, Boomba Labs, FiveCBD and Koi CBD.
Specializing, but not limited to: Wellness, Health and Lifestyle.
Please view my online portfolio: www.apdesign.work
Work Experience
Freelance Designer
Health & Wellness2022 – Present
. Responsible for developing professional design for print and web. . Created, organized, and maintained file structure for the marketing department. . Ensured brand consistency on all digital and print assets. . Edited digital renderings of packaging design for retail and digital assets. . Stayed up to date with FDA standards and regulations. . Consulted on brand consistency.
Senior Print Designer
Koi CBD2022 – 2022
. Responsible for developing professional design for print and packaging. . Managed production for conceptual packaging to pre-press. . Created, organized, and maintained file structure for the marketing department. . Ensured brand consistency on all print and packaging assets. . Stayed up to date with FDA standards and regulations. . Attended meetings and press checks as assigned. . Collaborated with professional in-house designers, copywriters and photographers to ensure all designs, image creations, and image touchups were on brand.
Freelance Designer
Medterra CBD2020 – 2021
. Responsible for developing professional design for print and web. . Created, organized, and maintained file structure for the marketing department. . Ensured brand consistency on all digital and print assets. . Edited digital renderings of packaging design for retail and digital assets. . Stayed up to date with FDA standards and regulations. . Consulted on brand consistency.
Art Director
Medterra CBD2018 – 2020
. Responsible for developing professional design for print and web. . Managed production for conceptual packaging to pre-press. . Created, organized, and maintained file structure for the marketing department. . Ensured brand consistency on all digital and print assets. . Attended meetings and press checks as assigned. . Collaborated with professional in-house designers, copywriters and photographers to ensure all designs, image creations, and image touchups were on brand. . Collaborated with pre-press engineers to create dielines for packaging design, displays, and custom print marketing collateral. . Created icons for brand assets. . Developed and designed all print and web collateral for Medterra and white labels including Vena, Clearview, and Five. . Edited digital renderings of packaging design for retail and digital assets. . Stayed up to date with FDA standards and regulations.
Graphic Artist
Medterra CBD2018 – 2018
. Responsible for developing professional design for print and web. . Managed production for conceptual packaging to pre-press. . Edited digital renderings of packaging design for retail and digital assets.
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