Directs ad campaigns for product releases and seasonal content in various locations across the country. Manages the budget for ad-hoc campaigns, allocating finance for influencer collaborations, travel expenses, and production teams. Recruits talent through a network of creative agencies, emphasizing collaborations with creators of active and adventurous backgrounds. Provides direction to internal corporate teams with social media functions such as TikTok algorithms and trends, Instagram giveaways, and promoting posts using Instagram and Facebook’s advertising features.

Analyzes engagement metrics for all social media platforms to develop an online presence catered towards consumers matching the creator’s identity. Growing a TikTok account to over 85K followers, Instagram account to over 10K followers, Snapchat public profile to over 5.5K subscribers, and Twitter account to over 2K followers. Establishes influencer brand deals with notable companies such as @Bumble, @DrinkDezo, and @LAWeekly. Assesses popular culture topics to leverage social trends into boosted engagement metrics. Features fan-based interactive events such as live streaming on Instagram, Twitch, and TikTok, as well as creating Q&A content to engage with followers directly.

Launched an all-female skate organization in Santa Barbara, CA and grew the community to over 100 members using relevant Facebook pages to promote the mission. Developed an executive board, holding weekly meetings to discuss upcoming social events, fundraising campaigns, community outreach strategies, and social media metrics through Slack, Zoom, and in-person workshops. Collaborated with local organizations by implementing various team skate events and skate classes to promote awareness of the group in the community. Communicated with members routinely using Discord and GroupMe to keep the organization active and involved. Utilized Instagram and Facebook’s direct messaging features to respond to the community directly.

Spearheaded the University of Oregon’s brand representative team by managing all social media channels, communicating with the company headquarters weekly, and interacting with the community through on-campus and in-store events. Attended a brand certification training program in Columbus, OH to become familiar with company standards, promotion, product launches, and current merchandise. This was also an opportunity to connect with many influential leaders in the marketing and fashion industry.