Focus on Custom e-commerce business by overseeing direct-to-consumer orders, Customer Service, and Warranty. Work directly with the production team to ensure orders are delivered on time. Scale the team by creating new proofing and production assets, and ensure that artists are implementing necessary process improvements to future projects. - Established camelbak.com direct-to-consumer customizer tool process within the first 4 months Created and implemented new-product-introduction documentation that continues to help the team meet product launch deadlines - Beat the 2022 record sale in February for the highest direct-to-consumer revenue in a single day - Consulted and launched the business-to-business customizer tool for CamelBak reps and retailers - Designed and manage preloaded graphics, fonts on all customizer tools and custom marketing projects