Alyson Obey
Creative Director · Bohdii Boutique
Nashville, TN
In My Own Words
Passionate about fashion, digital marketing, and brand strategy, I have extensive experience in social media management, e-commerce, influencer marketing, and styling. I thrive in fast-paced environments where creativity meets strategy, helping brands grow their presence, engage with their audience, and drive sales through compelling content, innovative campaigns, and strong community connections.
With a strong eye for trends, storytelling, and consumer behavior, I specialize in crafting authentic brand experiences—whether through social media, digital campaigns, influencer collaborations, or in-person activations. I’m always eager to explore new opportunities in digital marketing, brand partnerships, influencer strategy, and fashion marketing, where I can bring my expertise and creativity to a growing brand.
Let’s connect and collaborate!
Work Experience
Social Media & E-Commerce Manager
Bohdii Boutique2023 – Present
-Diligently refresh the content of the website on a weekly cadence -Direct and create marketing campaigns as needed -Curate talent, location and specific styling for all professional photoshoots -Coordinate weekly photoshoots to produce engaging social media content -Craft visually captivating graphics tailored for optimal engagement across various social media platforms. -Manage the South Boston Location when needed -Budget company credit card -Develop a comprehensive social media calendar outlining strategies for upcoming seasons.
Fashion Stylist
TESstylist2021 – 2022
-Assist lead stylist on photoshoots, runway shows and editorials based on the clients needs -Communicate with production and client teams to ensure an organized photoshoots -Manage sign out sheets from garment pulls and returns -Constantly keep track on new styles and changing trends -Dress models and talent during photoshoots
Marketing and Showroom Coordinator
Bagatelle International2019 – 2020
•Managing social media accounts •Assisting in delivering successful sponsored events •Research industry related items for presentations and proposals •Build and execute marketing plans •Create and deliver timely recaps •Maintain organization of files on share drive and dropbox •Liaise with graphic designer/printer for any marketing materials that need to be branded and printed professionally: marketing decks, brand books, holiday cards, stationery, and all company meeting materials •Execute partnership marketing campaigns •Managing all brand ambassador and influencer programs •Coordinate sample pick ups and drop offs •Set up a quality assurance/flawless execution process to ensure that the creative, copy, and links are correct for all B2C and B2B e-mail blasts
Showroom Manager and Sales Assistant
Pink Rose2018 – 2019
• Assist Account Executives with sales appointments • Maintain and arrange showrooms to meet buyer needs • Engage in sales and product meetings • Track samples to multiple different department stores and boutiques • Arrange detail reports of available inventory
Social Media Marketing Assistant
OLIVE + OAK2017 – 2018
•Coordinate and develop presentable social media posts •Support Account Executives in their daily tasks •Arrange showroom for sales appointments •Participate in product meetings •Track samples to multiple different department stores and boutiques •Gather information from sales meetings and produce recaps
Wardrobe Stylist / Key Holder
LF Stores2017 – 2017
•Assisted customers with personal styling to further enhance their shopping experience •Updated social media to promote upcoming trends and connect with clients •Supported the manager in all daily operations of the store in preparing to open and close the stores •Maintained a clean and presentable store
Sales Associate
American Eagle Outfitters2013 – 2016
•Managed over 500 transactions a shift •Assisted customers in sales •Organized displays and stocked shelves •Operated a cash register in a fast pace environment