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Marketing & Sales

• Execute Brand Marketing plans for Aventon’s e-commerce, and B2b wholesale partners, fostering cross-functional relationships with vendors and strategic partners.
• Created & Manage a naming system for new products, ensuring technical accuracy.
• Develop content direction, training programs, and materials for Sales Reps, Dealers, and Big Box partners in collaboration with Brand Director, Senior Marketing Specialist, and Sales director 
Coordinate with Product Development, Sales, and Customer Service to bridge product knowledge gaps and ensure consistency.
• Created & monitored product description pages, for e-commerce.
• Developed & defined target audience and unique selling propositions with the brand director & Sr. Copywriter
.• Execute Brand Marketing plans for Aventon’s e-commerce, and B2b wholesale partners, fostering cross-functional relationships with vendors and strategic partners. 
• Created & Manage a naming system for new products, ensuring technical accuracy. 
• Develop content direction, training programs, and materials for Sales Reps, Dealers, and Big Box partners in collaboration with Brand Director, Senior Marketing Specialist, and Sales director Coordinate with Product Development, Sales, and Customer Service to bridge product knowledge gaps and ensure consistency. 
• Created & monitored product description pages, for e-commerce. • Developed & defined target audience and unique selling propositions with the brand director & Sr. Copywriter.

Skills: Target Audience · Local Content · Campaigns · Creative Problem Solving · Branding · Collateral · Marketing Management · Analytical Skills · Salesforce.com · Communication · Regional Marketing · Problem Solving · Relationship Building · English · Cloud Marketing

Product Marketing Manager 

* Developed innovative global marketing strategy to grow SMITH bike category worldwide
* Defined best-in-class project and budget management processes
* Led annual launch calendar for brand, product, and tech campaigns
* Partnered with cross-functional teams to deliver effective promo and communication plans
* Collaborated with external agencies to produce engaging content, achieving 26% market share growth
* Nurtured athlete relationships to secure top talent for SMITH roster* Developed innovative global marketing strategy to grow the SMITH bike category worldwide * Defined best-in-class project and budget management processes
 * Led annual launch calendar for brand, product, and tech campaigns 
* Partnered with cross-functional teams to deliver effective promo and communication plans 
* Collaborated with external agencies to produce engaging content, achieving 26% market share growth * Nurtured athlete relationships to secure top talent for the SMITH athlete & Ambassador roster

Skills: Brand Awareness · Target Audience · Local Content · Campaigns · Creative Problem Solving · Branding · Collateral · Salesforce.com · Communication · Customer Relationship Management (CRM) · Regional Marketing · Content Marketing · Problem Solving · Relationship Building · English · Cloud Marketing · Event Management · Field Marketing · Marketing · Sports Marketing · Go-to-Market Strategy · Creative Content Production · Branding & Identity

Global Marketing Manager 

•	Consulted Founder & Brand Director on developing and positioning the brand's visual identity to execute marketing and creative strategies corning the new and more diverse demographic. 
•	Conceptualized and produced branding materials for new product campaigns, printed & online look-books, printed advertising, lifestyle imagery, project studio imagery, and social design. 
•	Produced compelling global campaigns that drive consumers to the website, social platforms and retailers activation. 

•	Elevated the aesthetic of such brands while maintaining the creative standard while supporting the brand director's vision.
•	Interacted with the marketing team, copywriters, social media manager, and founder to develop a strategy and direction that was consistent with the overall aesthetic and voice of the brands.

o	Visit my site to see 
o	Endocustoms.com 2015- 2020
o	Clae.com - 2016 - 2020
o	Ritte.cc - 2019 - 2020 
o	Postcarry.co - 2019 - 2020


Content Director/Photographer 


•	Consults Founder & Creative Director on developing and positioning the brand's visual identity and execute marketing and creative strategies for brand and elite cycling CNCPT team
•	Manages cycling team from the initial start and through its development phase, Integrate traditional history of cycling with a modern approach
•	Elevates and evolve the aesthetic of endocustoms.com while maintaining the creative standard and supporting the overall brand direction
•	Develops and executes distinctive and compelling photography concepts that support the Endo Customs brand and merchandising initiatives
•	Ensures consistency across all channels of communication to develop brand standards and visual design systems 
•	Interacts with merchants, marketing, copy, social media, and production teams to develop seasonal strategy and direction that is consistent with overall EC aesthetic and voice


Creative Lead / Team Director

•	Responsible for all global social marketing content for ASSOS products while collaborating closely with the Digital Marketing Director, Copywriters, Sr. Creative Director and Global Partners 
•	Produces compelling campaigns that drive cycling consumers to websites and retailers
•	Evolves past technical marketing into more creative communications and visual experiences
•	Delivers marketing plans for social, retail and consumer channels while providing creative direction for social media
•	Maximizes and doubles the growth of subscribers and following through web traffic
•	Collects social media data monthly using advanced tools to implement tactical improvements
•	Creates visual direction for ad creative and landing pages and some videos
•	Helps shape what is now the foundation of ASSOS’s commercial strategy
•	Successfully launches Road S9 Bib Shorts, MTB Trail Collection, RS Rain Jacket and Mille GT Winter Jackets
•	Creates and manages an online image server for incoming imagery from ambassadors, campaign photographers, and global partners
•	Increases engagement by developing a consistent theme across all channels including Facebook, Twitter, and Instagram
•	Leverages insights to optimize engagement and grow a social following
•	Designs original content and ads to be used on our social channels and for print
•	Sources brand partnerships and negotiated collaboration
•	Manages photo shoots, including location scouting, creative direction, and photography
•	Creates a network of influencers to be pitched to brands with other services


Global Social Marketing Manager

•	Contributes creative content for seasonally Printed Catalog’s, lookbook's and highlighted product
•	Oversees all aspects of the CLAE’s media Website Content, Newsletters, Email, Social Media
•	Monitors campaign performance and made recommendations for adjustments.
•	Collaborates closely with the marketing, partners, and media production teams to translate business strategies into customer-focused messages and experiences that deliver against KPIs
•	Develops innovative creative assets for digital channels like paid social, email, and display, ensuring that the digital experience is in line with brand identity and brand strategic initiatives
•	Leads brainstorming and creative sessions to develop ideas, campaigns and visual design solutions with an open curiosity



Associate Creative Director / Photographer

•	Coordinated fashion/style preferences, developed and implemented strategic merchandise plans, established solid relationships with vendors & clients and facilitated product awareness efforts to maximize profit enhancement and product turnover
•	Actively achieved sales goals, and assisted with new ways to help OFS overall look & profit
•	Reviewed inventory levels and determined strategies through validation to ensure successful sale through outcomes
•	Developed and executed comprehensive internal and external marketing plans for the store focused on traditional and digital advertising, collateral, social media, and public relations 
•	Coached and developed Associate Buyers, Assistant Manager, and Apprentices to ensure growth and readiness for the next-level position


Store Manager / Sr. Buyer

Alonso Talbert is a Marketing at Aventon Bikes in South Pasadena, California. View their experience, skills and work history on Malakye — the professional…

Alonso Talbert — Marketing at Aventon Bikes

Alonso Talbert

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