Allie Welsh — Digital Marketing at Snowmass Tourism
Allie Welsh
Digital Marketing
Basalt | United States
Skills
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Interests
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Work experience
Snowmass Tourism
Digital Marketing | 08/2019 - Current
SNOWMASS VILLAGE, COLORADO
Orchestrate media scope-of-work and contracts for photographers, videographers, and content creators including creation of Snowmass influencer program. Author of all social media, event marketing and website blog copy. Coordinate digital presence with creative agency and branding for all campaigns and event marketing.
Choreograph analytics across social channels - Facebook, Instagram, Pinterest and YouTube. Successfully utilize social listening platforms to inform new content strategy and analytics metrics.
Pitkin County Public Health
Social Media Manager, Lead Copywriter | 03/2020 - 07/2020
Contracted by Pitkin County Public Health to build all social and communication platforms during COVID-19 crisis. Created systems for team of 6 to create, translate and communicate copy on all social channels including press releases, recaps of Public Health meetings, copywriting for public health policies and mandates
Challenge Aspen
Marketing Associate | 08/2018 - 08/2019
Engaged in all promotional elements to raise funds for participants with disabilities. Primary copywriter for newsletter, website, social platforms and marketing collateral. Developed and managed social media marketing campaigns including paid media, video and photo content and analytics. Established partnerships with Honeystinger and Rocky Mountain Sunscreen, orchestrated event marketing and production including the annual Challenge Aspen Gala and Golf Classic. Managed graphic designer and web developer during website reskin.
USSA
World Cup Halfpipe Skier | 12/2012 - 02/2018
-Nominated 2018 Winter Olympic Game potential US Delegate
-First woman to land a "Michael Chuck" in competition
-Ranked among the top 10 Americans and top 20 Halfpipe Skiiers in the World 2014-2018
-World Cup, Platinum level event competitor 2014-2018
-Partnered with brands as athlete ambassador 2014-2018