Strategic marketing coordinator for Arctic Cat and Textron Off Road with multiple responsibilities that include Social Media, Email Marketing, and Web Strategy. Indirectly manage internal employees on identified projects and processes, as well as employees at a partnered advertising agency to help execute projects. Work closely with internal stakeholders to make sure digital strategy aligns with overall business goals and objectives to drive results.

Managed 8 client accounts as the sole account executive. Determined clients’ business needs and developed solutions to deliver effective and on-budget campaign results. Monitored clients’ SEO, Social Media, and PPC campaigns via Google Analytics, Google AdWords, and Raven reporting tools.

Independently managed logistical workload for in-store marketing signage across four separate Apparel & Accessories divisions. Effectively utilized multiple reporting tools to analyze distribution trends and recommend solutions to minimize costs. Special Projects: Guest Experience, Apparel & Accessories Mannequin Launch Coordinated Store Environment (CSE) Global ISM Team Training - India