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Director of Sales & Marketing

Marketing & Sales

- Second employee of the Source Hotel’s opening team, leading pre-opening strategy including the development of the CRM, building relationships with partners, revenue strategy planning, creation of marketing tools, building all sales contracts
- Developed key accounts with more than 80 local and National accounts to produce more than $600K YTD
- Effectively grow accounts by presenting quarterly business reviews, providing high level of customer service, and developing strategic initiatives 
- Owner for 2019 expected revenue of $5M, comprised of $600k in group events, $2.5M in room reservations YTD and $1.7M in expected reservations
- Revenue management strategy, manage day to day yield operations, daily pick-up analysis, perform competitive benchmark studies and follow market trends.


- Managed long-term relationships with strategic clients, providing support, identifying needs, and negotiating year over year rates
- Actively converted prospective accounts resulting in $600,000 in incremental revenue at the property as well as $58,000 at additional Omni Hotel locations
- Produced group revenue by developing new and repeat group business with a goal of $1.1 million; Finishing at 124% of goal 
- Responsible for goal of $3 million in revenue from Business Travel Sales, Consortia Sales, and BAR (best available rate) 
- Developed hotel promotions to grow existing accounts such as the Company of the Quarter initiative yielding $28,000 in growth in 2016

Business  Travel Sales & Group Sales Manager

- T3Media/Wazee Digital is a venture-backed, stock footage-licensing company that has one of the largest video libraries in the world 
- Account management with content providers to provide weekly and quarterly trend reporting,  revenue and other KPIs
- Prospected, built relationships with, and signed content providers to bolster video licensing offering and increase revenue 

Manager, Contributor Accounts

- Inspired Giving served dual purposes for Inspirato, hosting events that generated money for philanthropic causes while also acting as a lead-gen engine for Inspirato’s luxury destination club memberships 
- Helped secure over forty partnerships with clients such as March of Dimes and the Global Downs Syndrome Foundation
- Executed over 60 national events to a target clientele totaling 35,000 people which generated ~$1,000,000 in donations to partner charities and ~$700,000 in revenue for Inspirato

Inspired Giving Event Coordinator

Alissa ElTabib is a Director of Sales & Marketing at The Source Hotel in Denver, CO.

Alissa ElTabib

Alissa ElTabib

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University of Colorado