Ali Narvaez — Creative Director at MUSEUM OF GRAFFITI

Work experience
MUSEUM OF GRAFFITI
LEAD DESIGNER | 06/2022 - 01/2024
Miami, FL • 06/2022 - 01/2024
The world's first museum dedicated to the archiving, preservation and exhibition of the graffiti art form.
LEAD DESIGNER • Part-time
• Operated as point of contact for all design related inquiries, providing creative strategy, quality and consistency, implementing
best practices in typography, layout, color, art direction.
• Crafted slide decks, and high-quality print and digital campaigns for email and social media marketing, providing quality and consistency with brand messaging, contributing to audience growth
and brand awareness.
• Performed outreach and strategically aligned key creative
partnerships with sponsoring brands and artists, increasing marketspecific
engagement, and successfully hitting KPIs.
HARMONY HEALTH GROUP
DESIGN DIRECTOR | 08/2022 - 08/2023
Palm Beach, FL • 08/2022 - 08/2023
Community-oriented healthcare group, merging lifestyle and holistic
wellness.
DESIGN DIRECTOR • Full-time
• Managed all design deliverables to execute a corporate re-branding strategy, including style guides, logos, verbiage, email marketing,
promotional collateral, and all branded social content.
• Approached content production with an analytical mindset, leveraging research of current market trends in digital content,
social media, and ad campaigns.
• Led a team of copywriters and designers to produce elevated content and brand messaging that resonated with regional
audiences and stakeholders, through various digital mediums and video.
M&C SAATCHI GROUP
DESIGNER AND CREATIVE MANAGER | 06/2021 - 06/2022
New York, NY • 06/2021 - 06/2022
A leading global communications agency, known for its creative ideas
that generate powerful emotional connections between consumers and brands.
DESIGNER AND CREATIVE MANAGER • Full-time
• Highly organized with meticulous attention to detail and the ability
to prioritize multiple tasks while demonstrating excellent timeline
management.
• Created compelling illustrations and graphic design for product concepts, providing innovative solutions to the creative brief, while
ensuring alignment with brand guidelines.
• Project featured in Hybeast online publication.
HIGH SIERRA
DESIGNER AND CREATIVE MANAGER | 12/2017 - 05/2021
Brooklyn, NY • 12/2017 - 05/2021
A versatile adventure lifestyle brand renowned for its iconic designs and its pursuit of excellence.
DESIGNER AND CREATIVE MANAGER • Full-time
• Managed and mentored a team of designers, achieving a 95% retention rate, implementing team leadership and fostering a
collaborative and positive work culture.
• Elevated brand image through in-store planning, point of purchase design, and merchandise positioning.
• Provided clear creative direction and hands-on design to deliver high-quality product designs, catalogs, and in-store mock-ups.
VANISH MEDIA
GRAPHIC DESIGNER | 08/2019 - 08/2020
Brooklyn, NY • 08/2019 - 08/2020
A marketing and brand development agency focused on the intersection of outdoor and lifestyle brands.
GRAPHIC DESIGNER • Part-time
• Provided clear direction and hands-on design to deliver high-quality content, ensuring consistency with brand guidelines and elevated
aesthetics.
• Supported the CMO to translate the overall vision, co-branded products, brand verticals into effective presentations, generating $3
million in start-up capital.
• Adapted to cross-functional roles in design and strategy by writing proposals and designing slide decks for brand partners netting
successful results.
ENCHANTE ACCESSORIES
Leading designer | 10/2016 - 12/2017
manufacturer, and marketer of home decor and interior designs.
DESIGN, CREATIVE MANAGER • Full-time
• Streamlined product design process, including market research, inspiration board development, and set up for national show rooms.
• Created high volume of technical renders, graphics and illustrations for home decor, soft goods, and accessories.
• Forecasted and devised fashion trend boards that stimulate each season through research and resource gathering.
OUTERSTUFF
GRAPHIC DESIGNER | 08/2015 - 09/2016
New York, NY • 08/2015 - 09/2016
The world's leading designer for licensed sports fashion, exclusively
partnered with professional leagues and Nike.
GRAPHIC DESIGNER • Full-time
• Created technical drawings and tech packs for athletic wear, outlining style details including inks, color, placement, fit, and trims.
• Rolled out seasonal graphics for major league-specific teams; licensors included NFL, NHL, MLB. and NBA.
• Presented conceptual ideas to key stakeholders, achieving an 80% approval rate on design concepts, demonstrating an effective
translation of vision into tangible designs.
• Implemented a streamlined presentation process, reducing decision-making time and accelerating the design-toimplementation
timeline.
EXTREME CONCEPTS
DESIGNER AND PRODUCTION ARTIST | 12/2011 - 12/2015
New York, NY • 12/2011 - 12/2015
Part of the Bentex family- a product manufacturing and children's
fashion company partnered with premiere licensors in entertainment and network brands.
DESIGNER AND PRODUCTION ARTIST • Full-time
• Created apparel lines for toddler, kids, and juniors for major
licenses including Disney, Marvel, Hasbro and Nickelodeon; creating
print designs and revisions with high approval statuses, while
keeping production schedule running smoothly.
• Ensured licensor global brand guide compliance while meeting the merchandising objectives of the sales team to ensure new
development was brought to market successfully.
• Streamlined daily processes, including market research, submission
and approvals, presentation design, and production file set up for licensed apparel.
• Managed key relationships with Licensors, driving a high volume of submissions and approvals process by timely submitting designs.
• Created tech packs for final art, prepared files, and coordinated with factories on execution of each style's details including inks,
color, placement, fit, and trim fabrications.