Ali Narvaez — Creative Director at MUSEUM OF GRAFFITI

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Ali Narvaez

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Creative Director
Miami | United States

Skills

  • Marketing
  • Channel Management
  • General
  • Production Studios
  • Advertising
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Interests

Art
Street art
Graffiti
streetwear
Music
pets
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Industries

Bike
Golf
Dive
Creative Agencies
Fashion
Fishing
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Work experience

MUSEUM OF GRAFFITI logo

MUSEUM OF GRAFFITI

LEAD DESIGNER | 06/2022 - 01/2024

Miami, FL • 06/2022 - 01/2024 The world's first museum dedicated to the archiving, preservation and exhibition of the graffiti art form. LEAD DESIGNER • Part-time • Operated as point of contact for all design related inquiries, providing creative strategy, quality and consistency, implementing best practices in typography, layout, color, art direction. • Crafted slide decks, and high-quality print and digital campaigns for email and social media marketing, providing quality and consistency with brand messaging, contributing to audience growth and brand awareness. • Performed outreach and strategically aligned key creative partnerships with sponsoring brands and artists, increasing marketspecific engagement, and successfully hitting KPIs.
HARMONY HEALTH GROUP logo

HARMONY HEALTH GROUP

DESIGN DIRECTOR | 08/2022 - 08/2023

Palm Beach, FL • 08/2022 - 08/2023 Community-oriented healthcare group, merging lifestyle and holistic wellness. DESIGN DIRECTOR • Full-time • Managed all design deliverables to execute a corporate re-branding strategy, including style guides, logos, verbiage, email marketing, promotional collateral, and all branded social content. • Approached content production with an analytical mindset, leveraging research of current market trends in digital content, social media, and ad campaigns. • Led a team of copywriters and designers to produce elevated content and brand messaging that resonated with regional audiences and stakeholders, through various digital mediums and video.
M&C SAATCHI GROUP logo

M&C SAATCHI GROUP

DESIGNER AND CREATIVE MANAGER | 06/2021 - 06/2022

New York, NY • 06/2021 - 06/2022 A leading global communications agency, known for its creative ideas that generate powerful emotional connections between consumers and brands. DESIGNER AND CREATIVE MANAGER • Full-time • Highly organized with meticulous attention to detail and the ability to prioritize multiple tasks while demonstrating excellent timeline management. • Created compelling illustrations and graphic design for product concepts, providing innovative solutions to the creative brief, while ensuring alignment with brand guidelines. • Project featured in Hybeast online publication.
HIGH SIERRA logo

HIGH SIERRA

DESIGNER AND CREATIVE MANAGER | 12/2017 - 05/2021

Brooklyn, NY • 12/2017 - 05/2021 A versatile adventure lifestyle brand renowned for its iconic designs and its pursuit of excellence. DESIGNER AND CREATIVE MANAGER • Full-time • Managed and mentored a team of designers, achieving a 95% retention rate, implementing team leadership and fostering a collaborative and positive work culture. • Elevated brand image through in-store planning, point of purchase design, and merchandise positioning. • Provided clear creative direction and hands-on design to deliver high-quality product designs, catalogs, and in-store mock-ups.
VANISH MEDIA logo

VANISH MEDIA

GRAPHIC DESIGNER | 08/2019 - 08/2020

Brooklyn, NY • 08/2019 - 08/2020 A marketing and brand development agency focused on the intersection of outdoor and lifestyle brands. GRAPHIC DESIGNER • Part-time • Provided clear direction and hands-on design to deliver high-quality content, ensuring consistency with brand guidelines and elevated aesthetics. • Supported the CMO to translate the overall vision, co-branded products, brand verticals into effective presentations, generating $3 million in start-up capital. • Adapted to cross-functional roles in design and strategy by writing proposals and designing slide decks for brand partners netting successful results.
ENCHANTE ACCESSORIES logo

ENCHANTE ACCESSORIES

Leading designer | 10/2016 - 12/2017

manufacturer, and marketer of home decor and interior designs. DESIGN, CREATIVE MANAGER • Full-time • Streamlined product design process, including market research, inspiration board development, and set up for national show rooms. • Created high volume of technical renders, graphics and illustrations for home decor, soft goods, and accessories. • Forecasted and devised fashion trend boards that stimulate each season through research and resource gathering.
OUTERSTUFF logo

OUTERSTUFF

GRAPHIC DESIGNER | 08/2015 - 09/2016

New York, NY • 08/2015 - 09/2016 The world's leading designer for licensed sports fashion, exclusively partnered with professional leagues and Nike. GRAPHIC DESIGNER • Full-time • Created technical drawings and tech packs for athletic wear, outlining style details including inks, color, placement, fit, and trims. • Rolled out seasonal graphics for major league-specific teams; licensors included NFL, NHL, MLB. and NBA. • Presented conceptual ideas to key stakeholders, achieving an 80% approval rate on design concepts, demonstrating an effective translation of vision into tangible designs. • Implemented a streamlined presentation process, reducing decision-making time and accelerating the design-toimplementation timeline.
EXTREME CONCEPTS logo

EXTREME CONCEPTS

DESIGNER AND PRODUCTION ARTIST | 12/2011 - 12/2015

New York, NY • 12/2011 - 12/2015 Part of the Bentex family- a product manufacturing and children's fashion company partnered with premiere licensors in entertainment and network brands. DESIGNER AND PRODUCTION ARTIST • Full-time • Created apparel lines for toddler, kids, and juniors for major licenses including Disney, Marvel, Hasbro and Nickelodeon; creating print designs and revisions with high approval statuses, while keeping production schedule running smoothly. • Ensured licensor global brand guide compliance while meeting the merchandising objectives of the sales team to ensure new development was brought to market successfully. • Streamlined daily processes, including market research, submission and approvals, presentation design, and production file set up for licensed apparel. • Managed key relationships with Licensors, driving a high volume of submissions and approvals process by timely submitting designs. • Created tech packs for final art, prepared files, and coordinated with factories on execution of each style's details including inks, color, placement, fit, and trim fabrications.
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