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Creative Director

Creative & Design

<p>Versatile product designer, with 10 years experience of working with
major licensors, including Disney, Marvel, Sanrio and Nickelodeon; with
a proven track record of delivering innovative design solutions,
streamlining submission and approval processes towards successfully
bringing new products to market, collaborating cross functionally with
sales, bridging the gap between creative execution and business
objectives. Well versed in soft goods, textiles, and apparel
construction, with expert illustration and technical drawing skills.
Highly organized and independent; able to coordinate tasks to
accomplish projects with timeliness. Passionate about the intersection
of fashion trends and street art culture.</p>

Miami, FL •  06/2022 - 01/2024

The world's first museum dedicated to the archiving, preservation and exhibition of the graffiti art form.
LEAD DESIGNER   •   Part-time

•  Operated as point of contact for all design related inquiries, providing creative strategy, quality and consistency, implementing
best practices in typography, layout, color, art direction.

•  Crafted slide decks, and high-quality print and digital campaigns for email and social media marketing, providing quality and consistency with brand messaging, contributing to audience growth
and brand awareness.

•  Performed outreach and strategically aligned key creative
partnerships with sponsoring brands and artists, increasing marketspecific
engagement, and successfully hitting KPIs.

LEAD DESIGNER

Palm Beach, FL •   08/2022 - 08/2023
Community-oriented healthcare group, merging lifestyle and holistic
wellness.
DESIGN DIRECTOR	•  Full-time

•  Managed all design deliverables to execute a corporate re-branding strategy, including style guides, logos, verbiage, email marketing,
promotional collateral, and all branded social content.

•  Approached content production with an analytical mindset, leveraging research of current market trends in digital content,
social media, and ad campaigns.

•  Led a team of copywriters and designers to produce elevated content and brand messaging that resonated with regional
audiences and stakeholders, through various digital mediums and video.

DESIGN DIRECTOR

New York, NY •   06/2021 - 06/2022
A leading global communications agency, known for its creative ideas
that generate powerful emotional connections between consumers and brands.
DESIGNER AND CREATIVE MANAGER	•	Full-time

•  Highly organized with meticulous attention to detail and the ability
to prioritize multiple tasks while demonstrating excellent timeline
management.

•  Created compelling illustrations and graphic design for product concepts, providing innovative solutions to the creative brief, while
ensuring alignment with brand guidelines.

•  Project featured in Hybeast online publication.

DESIGNER AND CREATIVE MANAGER

Brooklyn, NY •   12/2017 - 05/2021
A versatile adventure lifestyle brand renowned for its iconic designs and its pursuit of excellence.
DESIGNER AND CREATIVE MANAGER	•	Full-time

•  Managed and mentored a team of designers, achieving a 95% retention rate, implementing team leadership and fostering a
collaborative and positive work culture.

•  Elevated brand image through in-store planning, point of purchase design, and merchandise positioning.

•  Provided clear creative direction and hands-on design to deliver high-quality product designs, catalogs, and in-store mock-ups.

Brooklyn, NY •   08/2019 - 08/2020
A marketing and brand development agency focused on the intersection of outdoor and lifestyle brands.
GRAPHIC DESIGNER	•   Part-time

•  Provided clear direction and hands-on design to deliver high-quality content, ensuring consistency with brand guidelines and elevated
aesthetics.

•  Supported the CMO to translate the overall vision, co-branded products, brand verticals into effective presentations, generating $3
million in start-up capital.

•  Adapted to cross-functional roles in design and strategy by writing proposals and designing slide decks for brand partners netting
successful results.

GRAPHIC DESIGNER

manufacturer, and marketer of home decor and interior designs.
DESIGN, CREATIVE MANAGER	•	Full-time

•  Streamlined product design process, including market research, inspiration board development, and set up for national show rooms.

•  Created high volume of technical renders, graphics and illustrations for home decor, soft goods, and accessories.

•  Forecasted and devised fashion trend boards that stimulate each season through research and resource gathering.

Leading designer

New York, NY •   08/2015 - 09/2016
The world's leading designer for licensed sports fashion, exclusively
partnered with professional leagues and Nike.
GRAPHIC DESIGNER	•   Full-time

•  Created technical drawings and tech packs for athletic wear, outlining style details including inks, color, placement, fit, and trims.

•  Rolled out seasonal graphics for major league-specific teams; licensors included NFL, NHL, MLB. and NBA.

•  Presented conceptual ideas to key stakeholders, achieving an 80% approval rate on design concepts, demonstrating an effective
translation of vision into tangible designs.

•  Implemented a streamlined presentation process, reducing decision-making time and accelerating the design-toimplementation
timeline.

New York, NY •   12/2011 - 12/2015
Part of the Bentex family- a product manufacturing and children's
fashion company partnered with premiere licensors in entertainment and network brands.
DESIGNER AND PRODUCTION ARTIST	•	Full-time

•  Created apparel lines for toddler, kids, and juniors for major
licenses including Disney, Marvel, Hasbro and Nickelodeon; creating
print designs and revisions with high approval statuses, while
keeping production schedule running smoothly.

•  Ensured licensor global brand guide compliance while meeting the merchandising objectives of the sales team to ensure new
development was brought to market successfully.

•  Streamlined daily processes, including market research, submission
and approvals, presentation design, and production file set up for licensed apparel.

•  Managed key relationships with Licensors, driving a high volume of submissions and approvals process by timely submitting designs.


•  Created tech packs for final art, prepared files, and coordinated with factories on execution of each style's details including inks,
color, placement, fit, and trim fabrications.

DESIGNER AND PRODUCTION ARTIST

Ali Narvaez is a Creative Director at MUSEUM OF GRAFFITI in Miami, Florida. View their experience, skills and work history on Malakye — the professional…

Ali Narvaez — Creative Director at MUSEUM OF GRAFFITI

Ali Narvaez

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