Alfredo Loera
Freelance Graphic Designer · Alfredo Loera
Baldwin Park, CAIn My Own Words
alfredoloera966.myportfolio.com
Work Experience
Freelance Graphic Designer
Alfredo Loera2018 – Present
-Design logos, album covers, merchandise, flyers, and social media content. -Create hand drawn illustrations and graphics for T-shirt design. -Conceptualize, strategize and develop design plans for projects with clients. -Work in a variety of graphic styles to develop and/or match visual identities for different clients.
Freelance Graphic Designer
Pacific Sunwear2024 – Present
-Develop graphics for Pacsun’s self branded, non-branded, and special operation lines which include FIFA World Cup, The Olympics, Modelo, Budweiser, Formula 1, MLS, Netflix, Ford, THE MET, etc. -Conceptualize, create, and present trend reports and ideations for future plans and projects in large meetings. -Direct entire production process from concept, design, present, submit license submissions for approvals, tech pack, review, edit and approve samples.
APPAREL GRAPHIC DESIGNER
Civil Clothing Inc2022 – 2024
- Design, illustrate, and develop 20+ styles per week for major retailers and brands such as Civil Regime, Pacsun, Tilly’s, Hot Topic and more. - Design graphics and patterns for a variety of styles such as t-shirts, jackets, sweaters, fleece sets, woven tops, bottoms, swimwear and accessories. - Participate in design meetings and discsuss logistics with the technical design team to plan graphic execution and possibilities on different bodies. - Navigate portals and create designs with official licensers such as Marvel, Warner Brothers (DC, Looney Tunes, Scooby Doo, Friday the 13th, Rick & Morty, etc.), Star Wars, Naruto and Dragon Ball Z. - Create line-sheets, CADs, Tech Packs, license submission CADs, and assign style codes. - Review and choose fabric colors, swatches, pantones and TCXs.
Screen Print and Embroidery Operator
Garbage Dream2022 – 2022
-Analyzed and became proficient in creation of tech packs to use for presentation and visual direction for print shop. -Assisted with color separation for artwork and prepped files to be ready for print on film to send to the print shop. -Edited photos for social media usage. -Printed shirts on manual and automatic screen printing presses. -Operated an embroidery machine and fixed thread breaks.
