Music

Outdoor

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Streetwear

Graphic design

Skateboarding

Screen printing

Illustration

Apparel design

Freelance Graphic Designer

Creative & Design

-Design logos, album covers, merchandise, flyers, and social media content.
-Create hand drawn illustrations and graphics for T-shirt design.
-Conceptualize, strategize and develop design plans for projects with clients.
-Work in a variety of graphic styles to develop and/or match visual identities for different clients.

-Develop graphics for Pacsun’s self branded, non-branded, and
special operation lines which include FIFA World Cup, The Olympics,
Modelo, Budweiser, Formula 1, MLS, Netflix, Ford, THE MET, etc.
-Conceptualize, create, and present trend reports and ideations for
future plans and projects in large meetings.
-Direct entire production process from concept, design, present,
submit license submissions for approvals, tech pack, review, edit and
approve samples.

- Design, illustrate, and develop 20+ styles per week for major retailers and brands such as Civil Regime, Pacsun, Tilly’s, Hot Topic and more.
- Design graphics and patterns for a variety of styles such as t-shirts, jackets, sweaters, fleece sets, woven tops, bottoms, swimwear and accessories.
- Participate in design meetings and discsuss logistics with the technical design team to plan graphic execution and possibilities on different bodies.
- Navigate portals and create designs with official licensers such as Marvel, Warner Brothers (DC, Looney Tunes, Scooby Doo, Friday the 13th, Rick & Morty, etc.), Star Wars, Naruto and Dragon Ball Z.
- Create line-sheets, CADs, Tech Packs, license submission CADs, and assign style codes.
- Review and choose fabric colors, swatches, pantones and TCXs.

APPAREL GRAPHIC DESIGNER

-Analyzed and became proficient in creation of tech packs to use for presentation and visual direction for print shop.
-Assisted with color separation for artwork and prepped files to be ready for print on film to send to the print shop.
-Edited photos for social media usage. 
-Printed shirts on manual and automatic screen printing presses.
-Operated an embroidery machine and fixed thread breaks.

Screen Print and Embroidery Operator

Alfredo Loera is a Freelance Graphic Designer at Alfredo Loera in Baldwin Park, CA.

Alfredo Loera — Freelance Graphic Designer at Alfredo Loera

Alfredo Loera

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