Alfred Rodriguez
Art Director / Designer / Illustrator · Freelance
Los Angeles, CA
In My Own Words
18 years of experience as Graphic Artist / Designer / Illustrator. 10 years of experience as Art Director. Efficient in Art Direction, Graphic Design, Illustration, Technical Drawings, Textile Design, Apparel Design, Trims/ Label Design, Digital Art, Hand Art, Sketching, Custom Type, Typography, Color Separations, Layout, Social Media Design, Packaging Design, and POP Design. Using Adobe Photoshop, Illustrator, InDesign, Acrobat, Acrobat Distiller, Quark Xpress, Digital Photography. Creating products from Apparel, Footwear, Accessories, Eyewear, Skateboards, Skateboard wheels, Layout design, Packaging Design, POP Design, and Social Media campaigns. Clients I have had the pleasure to work with: 40s & Shorties, 917 Skateboards, adidas, Adio Footwear, Baker Skateboards, Bianca Chandon, Brigada Eyewear, Brooklyn Projects, Cross Colours, Deathwish Skateboards, DOG Skateboards, Emerica, Happy Hour Shades, Honey Brand Co., In4mation, Long Journey, NBA, Pharmacy Boardshop, Remind Insoles, Shake Junt Hardware, Supra Footwear, The Hundreds, and Timberland.
Work Experience
Freelance Sr. Designer
Pharmacy Boardshop2004 – 2015
• Collaborated with Creative Directors to develop brand’s seasonal theme, responsible with overseeing all product design & development projects. • Communicated and execute creative ideas and design. • Conducted trend research. • Established relationships, managed, and communicated effectively with vendors. • Created detailed tech packages, developed product from initial concept through final production. • Reviewed samples, approve strike-offs, prototypes, & provided detailed revisions for changes to samples. • Designer of custom apparel, headwear, and accessories • Created detailed tech packages, developed product from initial concept through final production. • Design seasonal skateboards, wheels, and hard goods. • Designed custom apparel & washes, headwear, and accessory design. • Graphic design & illustration. • Custom type. • Trim and label design.
Sr. Designer
The Hundreds is Huge, Inc.2013 – 2015
• Collaborated with Creative Director to develop brand’s seasonal graphics, patterns, responsible with overseeing all print product design & development projects. • Communicated and execute creative ideas and design. • Conducted trend research. • Established relationships, managed, and communicated effectively with freelance artist & vendors. • Created detailed tech packages, developed product from initial concept through final production. • Reviewed samples, approve strike-offs, prototypes, & provided detailed revisions for changes to samples. • Known of pricing & creating product within budget. • Managed and mentored art team of a designer & illustrator, supplying inspiration & encouragement to ensure highest level of creativity is delivered. • Manage multiple files and organizing server structure. • Ability to translate complex design problems into tangible and understandable solutions. • Designed collaborations, smu’s, and special projects. • Graphic design & illustration. • Custom type. • Assist on accessories. • Assitst lead cut & sew designer on trims and patterns. • Trims and label design for cut & sew. • Creating visual line plans each season.
Art Director
Baker Boys Distribution2008 – 2013
– Presented concepts to creative director to execute creative ideas and design. – Developed brand’s seasonal theme, graphics, trims and label design with creative director. – Overseen all print product and development of all projects. – Reviewed samples, approve strike-offs, prototypes, and provided detailed revisions for changes to samples. – Conducted trend research. – Established relationships, managed, and communicated effectively with freelance artist and vendors. – Knowledge of pricing and creating product within budget. – Worked closely with sales manager to create the highest level of products. – Created detailed tech packages, developed product from initial concept through final production. – Managed and mentored art dept., supplying inspiration and encouragement to ensure highest level of creativity. – Managed multiple files and organizing server structure. – Ability to translate complex design problems into tangible and understandable solutions. – Designed seasonal skateboar
Production Artist
Adio Footwear2007 – 2008
• Collaborated with Creative Directors to develop brand’s seasonal theme, responsible with overseeing apparel design and development projects. • Communicated and execute creative ideas and design. • Conducted trend research for apparel. • Established relationships, managed, and communicated effectively with vendors. • Created detailed tech packages, developed product from initial concept through final production. • Reviewed samples, approve strike-offs, prototypes, and provided detailed revisions for changes to samples. • Worked closely with sales team to create SMU products. • Develop colorways / materials for mens and boys footwear. • Designed custom headwear, and accessory design. • Work with freelance artist. • Apparel graphic design & Illustration. • Custom type.
Graphic Layout Artist
Daily Press Newspaper2000 – 2007
• Communicated and execute creative ideas and design. • Worked closely with sales rep to create successful advertisement. • Develop brochures, flyers, and mailer’s. • Designed custom magazine covers, advertisement, and posters. • Work with pressmen to output negative separation films for all full pages. • Clip art Illustration. • Custom type.
