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Sales & Marketing Manager

Marketing & Sales

Self motivated professional known for driving results and producing high-quality, relevant deliverables.  A fast learner, with a broad range of skills who is quickly adaptable to a wide range of tasks.  Proven ability to generate sales and retain existing clientele.  Experience crafting and executing customer experience strategies to provide outstanding service in B2B and B2C channels.

- Ideate and execute critical B2B and B2C phone, web and print sales campaigns.
- Contribute to strategic planning for development of marketing programs and branding objectives.
- Develop and maintain media contacts while overseeing creation and delivery of press releases, advertisements and other marketing materials to grow retail networks on a broad scale. 
- Organize and produce trade shows, corporate functions, promotional campaigns and branded events at both B2B and B2C levels. 
- Collaborate with the VP of Sales, Team and C-Level Managers to implement industry-relevant initiatives based on sales measurements and documentation.
- Contributed to a 500% sales growth between 2014-2016.

- Positioned merchandise for display effectiveness and maximized sales potential.
- Ensured exceptional customer service in accordance with corporate standards of excellence.
- Provided personalized assistance to customer with the goal of a positive shopping experience and successfully established basis for repeat patronage.

Sales & Merchandising Associate

- Farmed new business opportunities in a wide range of account types from Mom and Pop retailers to branded flagship outfits and the largest multi-outlet retailers across North America.
- Identified retailer/customer values and needs, defined the desired customer experience, crafted and executed customer experience strategies to provide outstanding service across multiple B2B and B2C channels.
- Analyzed and reported market activity and emerging trends.
- Served as a liaison between sales representatives and management.
- Resolved customer issues escalated by sales representatives.



Regional Sales Coordinator 

Dealer Services Representative

Alexis Overbye is a Sales & Marketing Manager at Gekko Boats in Minneapolis, MN.

Alexis Overbye — Sales & Marketing Manager at Gekko Boats

Alexis Overbye

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Education history

University Of Colorado