Alexis Arreola

Online merchandising in alignment with promotions, emails, and marketing campaigns. Executing product updates, inventory changes, and homepage updates. Implementing new markdowns by price changes and proper categorization. Collaborating with eComm planner in placing seasonal buys. Acting as a liaison between the eCommerce and Distribution team to ensure appropriate inventory and order fulfillment. Maintaining a master archive of all digital assets and overseeing sitewide imagery for constant accuracy. Managing the eCommerce photoshoot calendar, scheduling of monthly shoots, managing samples, finalizing selects, uploading to site and distributing amongst wholesale accounts.

Managing multiple eBay accounts. Ensuring all product inventory is up to date and updating copy. Identifying and implementing keyword strategy. Created a new, mobile-friendly product template in order to drive sales and conversion.