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Marketing Specialist & Team Manager 

Specialist & Consultant

I am a marketing professional rooted in the winter sports industry with a passion for authentic storytelling and culture-driven brand building. At Crystal Mountain Resort, I help lead campaigns that drive growth. Resulting in 195% ROI on paid media through targeted strategy and cross-functional coordination. Previously at Elevate Outdoor Collective, I supported global GTM efforts with athlete management and seasonal content production.

Earlier as a Hard Goods Supervisor, I trained and managed a team of 8 enhancing product knowledge, boot fitting expertise and sales tactics. This lead to a 20% department sales increase and $100K+ in personal ENDVR sales during the 2021–22 season. 

I bring hands-on experience, a deep love for the outdoors and a drive to elevate brands that live at the intersection of performance and heritage.

Let’s connect! I'm always excited to collaborate on bold ideas that move brands forward.

• Designed brand focused campaigns resulting in increased guest visitation YOY 
• Paid Social – Campaign creative lead to 195% ROI on spend 
• Email Marketing – Increased domain score with strategic audience segmentation
• Project Management – Managed campaign deadlines in Asana
• Team Management - Ambassador program 
• Sprout - Social media schedule, content and collaborations 
• Budget Management 
• Press release, Internal communications and web copy written
• Snow Reporting - Daily communications to general public on web

Marketing Specialist

•	Created SOP’s for NetSuite CS instruction
•	Prepared service action plans and technical service reports
•	Maintained FAQ’s and online warranty policies 
•	Identified trouble codes with warranty and engineering department 
•	Participated in sample sale for K2 sports

Technical Service Representative

•  Represent The Crystal Mountain brand by upholding brand standards when creating content.
•  Fostered relationships with guests, fellow ambassadors, and skiing/snowboarding community.
•  Posted social content that highlights the resort's terrain, community, amenities, events, and activities.
•  Edited and enhanced content to ensure it meets brand guidelines and resonates with target audience.

Brand Ambassador

• Provided social, print and online assets 
• Athlete management/invoicing
• Contract negotiation
• Lead team photo shoots
• Managed POP, demo, and athlete ski inventory
• Inventory allocation 
• Boxed and shipped product/samples 
• Helped Northwest rep with demos/clinics

Marketing and Sales Intern - LINE Skis

• Social media management/digital outreach
• Increased hard goods sales by 20%
• Recorded sales over $100,000 on ENDVR app
• Checked and validated store inventory for over 7,000 items 
• Created and implemented successful growth management tools, allowing the business to accurately meet head count and sales inventory needs 
• Managed warranty life cycle for customers and store inventory 
• Coached and developed new employees on procedures and product knowledge
• Key Holder 
• Open/Close Store

Hard Goods Supervisor

•	Built lasting relationships with new and returning customers
•	Attended to customer needs and complaints appropriately

Sales Lead

• General contracting, landscaping and foundation work

Construction Laborer

• Gained basic knowledge of retail
• Learned how to multitask in a fast paced environment

Sales Associate

Alex Wilson is a Marketing Specialist & Team Manager at Crystal Mountain Resort in Seattle, Washington.

Alex Wilson

Alex Wilson

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