Alex Rupp
E-Commerce & Digital Marketing Associate
Boulder | United States
Interests
No information
Industries
Bike
Lifestyle
Outdoor
Snow
Surf
Trajectory
Oct 2023 — Now
E Commerce AND Digital Marketing Specialist · Outside Sports
* Collaborate with multiple departments to develop marketing strategies across digital and print for online and physical stores for New Zealand's premiere outdoor store generating more $1-2MM NZD monthly revenue.
* Migrate ESP from Marsello to Klaviyo. Build customer segments, email templates, and automations responsible for 6% of monthly revenue since migration.
* Collaborate with marketing team to build and update landing pages maximizing UX with rich SEO.
* Regularly post to Instagram as well as monitor and engage with audience achieving a 16.5% increase in accounts reached, 117% increase in engaged accounts, and a 2.8% follower increase.
* Monitor performance using SEMrush, Google Analytics, and Shopify Reports.
Sep 2022 — Now
Default · Mt Olympus Water Cycle Expedition
Wrote funding proposal and secured a cash grant and product support from multiple sponsors.
Jan 2017 — Now
Owner · Photography AND Cinematography
* Execute production solutions for high-quality film, photo, while collaborating and communicating with brands to drive digital asset planning and delivery process.
* Lead multichannel content marketing projects with brands including Weston, Burton, Mt Baker Ski Area, and more.
Oct 2019 — Oct 2023
E Commerce and Digital Marketing Specialist · The Lost Co
* Conduct keyword research and implement SEO-rich content in the forms of blogs and product pages for an international online mountain bike shop generating $225K+ monthly revenue.
* Utilize Shopify and Lightspeed to manage products and ensure accurate and up-to-date product copy and images.
* Independently design email campaigns and automations using Klaviyo, targeting 20K customers and achieving an average open rate of 52% and click-through rate of 3.5%.
* Coordinate cross-departmental collaboration to develop and produce high-quality digital asset deliverables.
* Monitor performance using SEMrush, Google Analytics, and Shopify Reports.
Jul 2017 — Nov 2017
Media AND Marketing Intern · TREW Gear
* Collaborated with Head of Marketing to establish creative direction for store events and email content.
* Delivered high-quality digital content published to email, social media, and website.
Jun 2016 — Sep 2016
Media AND Marketing Intern · Funny Feelings
Conducted market research and analysis to develop digital and regional marketing strategies, leveraging real estate market data to expose key insights for future growth and opportunities in the outdoor recreation industry.
LEADERSHIP EXPERIENCE
Jan 2001 — Mar 2012
Eagle Scout · Boy Scouts of America
Led group of 15 young men to complete a proposed project within a determined timeline and budget.
Activity
Education history
Western Washington University
bachelors
