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Creative direction & development professional specializing in brand alignment, concept development, photography, special projects and artist/partner relations. Intent on building world-class creative teams. 

Let’s shake things up together.

Full Portfolio: https://www.alexpatterson.co
Photography: https://www.alexpattersonphoto.com

- Created, managed and nurtured external brand relationships within global
partnership portfolio, including Vespa, Bianchi and SUPER by Retrosuperfuture for
launch of Starbucks Reserve Roastery MILAN
- Created brand partnership guidelines with key stakeholder alignment
- Collaborated with internal working teams including Marketing, Category, Supply
Chain, Trend, R&D and Store Concepts
- Partnered with designers worldwide to develop exclusive merchandise for global
collections
- Oversaw brand partnership content and products, from concept ideation to
creation and execution, that aligned with brand pillars

Creative Design Manager, Global Brand Partnerships & Concept

- Established a compelling and inspiring retail space vision for all Starbucks
Reserve and Roastery global locations, including launch of Starbucks Reserve
Roastery SHANGHAI
- Directed the development, execution and delivery of floor-sets, visual standards
and communication tools
- Planned and managed business unit and department processes to ensure that
seasonal assortments were aligned with business goals
- Collaborated with cross-functional teams to ensure visual perspective influenced
assortment success
- Challenged and inspired team of three visual merchandisers to achieve personal
growth, business success and customer results

Creative Design Manager, Global In-store Experience

- Lead conceptual exploration of store design, establishing creative direction
and ensuring successful implementation
- Developed, strategized and executed global brand environment vision
- Designed and implemented wholesale brand experiences, including domestic and
international pop-in-shops, trade-shows and showrooms
- Sourced and managed relationships with FF&E vendors, developing a global
portfolio of partners
- Managed design and store development team

Design Manager, Brand Environment and Store Development

- Reported and tracked retail metrics, managed inventory and product ordering
- Collaborated with brand representatives and head merchandisers on shop identity and presentation

Manager, Flagship Levi's Vintage Clothing Concept Shop

- Organized and presented full season product knowledge seminars with wholesale
accounts, including Sak’s 5th Ave, Neiman Marcus, Bloomingdales and Barney’s
- Lead highly focused discussions on construction, fit, textiles and finishing of
garments
- Designed available space to best highlight product assortments
- Communicated account status and retail metrics, developing an ongoing open
forum between brand management and wholesale account

Wholesale Field Merchandiser

Alex Patterson is a Creative Design Manager, Global Brand Partnerships & Concept at Starbucks, Global Creative Studio in Laguna Beach, CA.

Alex Patterson

Alex Patterson

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