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Sr. Digital Marketing Strategist

Digital & Media

I am currently a Sr. Digital Marketing Strategist with Paciolan focused on driving performance and expanding national brands and accounts. Recognized for providing transparent advertising strategies, analytical data, and managing budgets to drive an optimal return on ad spend. Go Titans!

Senior marketing leader responsible for providing digital marketing, analytics and technology solutions for collegiate athletics, venue, sports and live entertainment clients.
•	Coordinate, implement, and optimize programmatic Search, Display, Video, and Social Media advertising campaigns based on client goals
o	Expertise in Google AdWords, Google Marketing Platform, Twitter, and Facebook advertising with an average client Return On Ad Spend of $8:1
o	Leverage Datorama and Google Data Studio data visualizations for reporting and optimizations
o	Client Management for FELD Entertainment resulting in over $1.5 million in revenue in 2019
o	Strong understanding of platform connectivity and ability to manage and analyze large datasets to identify trends, opportunities and efficiencies
•	Directly manage and inspire a team of two digital media specialists
o	Create training solutions to improve efficiencies in client management, campaign and reporting processes and create a platform for career growth opportunities
•	Leader for new business opportunities: develop benchmarks, best practices materials, participate in webinars and speaking sessions to showcase successful strategies within the industry
o	On pace to reach over $7 million in total revenue in 2020
o	Reached over $6 million in total revenue in 2019
o	Lead new business objectives for actionable Google Analytics & SEO consulting services and successfully drove over $200,000 in incremental revenues in 2019
o	Directly manage relationships with technology partners including Google Live Events team, Facebook Events team, Salesforce, and Adobe Campaign
•	Excellent communication and ability to maintain client relationships and illustrate campaign effectiveness and new technologies through ongoing biweekly meetings, quarterly account reviews, and annual recap meetings
•	Manage and oversee processes to place HTML tracking codes on content and ecommerce platforms
•	Lead digital marketing presentation at annual community conference, PACnet www.pacnet.paciolan.com as well as industry conferences throughout the year
•	Demonstrate ability to utilize Adobe Creative Suite for client creative in preparation for campaign launch


Alex Meshot is a Sr. Digital Marketing Strategist at Paciolan in Aliso Viejo, CA.

Alex Meshot — Sr. Digital Marketing Strategist at Paciolan

Alex Meshot — Sr. Digital Marketing Strategist at Paciolan

Alex Meshot

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Education history

Cal State University, Fullerton