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Marketing Manager

Marketing & Sales

I help lead students through dynamic vinyasa yoga sequences. I teach a variety of different styles including vinyasa level 1, vinyasa level 2, hot fusion and yin. I provide a safe and comfortable space for students to practice yoga. I also share profound messages to deepen my student's practice and educate them to the more subtle parts of the yoga practice.

I began practicing yoga at Mantra Yoga & Juice Bar in May 2014. I fell in love with the practice immediately and enrolled in teacher training soon after in April 2015. I learned to teach a dynamic Level 1 vinyasa flow in my teacher training program led by Melissa Smith and Mike Sherbakov. They gave me the foundations to be a well-rounded instructor. 

In September 2015, I began teaching at Mantra Yoga & Juice Bar. I taught a Level 1 with a set sequence. I did this for several months before advancing to other types of classes.

These days, the types of classes I teach include:
* Level 1 Vinyasa Flow
* Hot Fusion (similar to Bikram, but not as rigid)
* Level 2 Vinyasa Flow
* Yin Yoga

My classes provide a safe space for students to connect with themselves. I truly believe the practice will change you for the better, and I allow this space to open up through my classes. I like to share profound messages to deepen the experience of my students and educate them about the more subtle parts of the yoga practice.

Yoga Instructor

As the Marketing Manager at FrescoData, I want to help expand the company's digital footprint and create more value for the company through online content. My goal online is to showcase FrescoData to the world as an industry leader in data. FrescoData has worked over the course of a decade to develop connections with databases around the world.

The type of work I perform in this position includes:
* Schedule social media efforts on LinkedIn, Twitter and Facebook
* Run paid ads on social media	
* Build our company's following across different social media channels
* Research ideas for interesting topics to write about on the blog
* Write engaging blog content
* Copywrite content for company website
* Design graphics assets to be used in blogs, on social media or as print marketing
* Design layouts and systems for better UX and UI on the FrescoData website
* Manage a remote team of 10+ employees
* Create and send out the FrescoData newsletter
* Develop brand guidelines for the company

Since starting in this position in April 2018 I have worked diligently to increase the amount of content being posted and shared by FrescoData. I have consistently written one blog post a week for the website and shared the blog posts on social media. To check out my latest posts, please visit www.frescodata.com/blog/. 

The number of posts shared on social media has increased by 52.2% since I started in the position. This has had a positive effect on our social media audience: our impressions have increased by 37.7% and we have received 600% more direct messages. 

For most blog posts, I design and edit corresponding imagery to be used on the FrescoData website. I have edited the featured images for my blog posts. I have also created a few infographics to be used in blog posts. You can view an example of an infographic I've created by going to our blog post titled Have You Ever Thought About Right to Left Email Design?

As the Marketing Manager at IDMERIT, a FrescoData company, I want to help expand our digital footprint and create more value for the company through online content. My goal online is to showcase IDMERIT as an industry leader in identity verification and authentication. IDMERIT utilizes its leverage of data around the world to create comprehensive solutions in the identity space. 

The type of work I perform in this position includes:
* Schedule social media efforts on LinkedIn, Twitter and Facebook
* Run paid ads on social media
* Build our company's following across different social media channels
* Research ideas for interesting topics to write about on the blog
* Write engaging blog content
* Ghostwrite for CEO
* Design physical & digital graphics assets 
* Design layouts for better UX & UI on the IDMERIT website
* Manage a remote team of 10+ foreign employees
* Create & send out the IDMERIT newsletter
* Develop brand guidelines for the company

Since starting in this position in April 2018 I have worked diligently to increase the amount of content being shared by IDMERIT. I have consistently written one post a week for the website and shared the blog posts on social media. Along with writing the posts, I find the corresponding imagery to use in the blog posts. To check out my latest posts, please visit https://idmerit.com/blog/.

The number of posts shared on social media has increased by 493.5% since I started in the position. This has had a positive effect on our social media audience: our total fans have increased by 160.45%, our impressions have increased by 212.6% and we have received 400% more direct messages. 

I am actively involved in the design process for the IDMERIT website. With my knowledge of UX and UI design, I have helped reorganize the website in a way that makes it more user-friendly to navigate. I redesigned the homepage and subpages of the site as well, making it more inviting for users.

I began working at the front desk at Mantra Yoga & Juice Bar in August 2015. I was intended to be a front desk representative, but quickly proved myself as capable of taking on more responsibility. I first began creating graphics, then managing social media, and finally, handling all marketing projects for the company.

As my responsibilities increased, the types of tasks I did in this position included:
* Created print flyers
* Created digital flyers
* Designed product packaging
* Scheduled Facebook posts
* Scheduled Instagram posts
* Engaged with audience on Yelp
* Copywrote
* Designed email templates
* Developed the monthly newsletter
* Brainstormed content
* Designed layout
* Created appropriate links
* Managed content on discovermantra.com

I have achieved various accomplishments while managing the marketing at Mantra Yoga & Juice Bar. When I started their Instagram following was around 2000 users. Using my knowledge of social media, I have been able to grow its following over the course of time to 6804 followers. This is an overall increase of 340.2%. I championed adding a lead magnet to their website as well, which has helped steadily increase the company's email list. 

Digital Marketing Manager

I was promoted as the Assistant Manager at Mantra Yoga & Juice Bar in September 2017. In this position I helped manage the studio on a daily basis, handling everything from customer interactions to overseeing employees. My goal as the assistant manager was to create the best experience possible for students. I wanted students to feel relaxed and calm after entering the studio and leave that way as well.

Some of the tasks I performed in this position included:
* Interact with customers at the front desk
* Sell packages or memberships to clients
* Manage client accounts on Mindbody Online
* Create accounts
* Pause memberships
* Terminate customer accounts
* Answer account questions
* Refund memberships as needed
* Order products for the studio
* Maintain the studio 
* Clean bathrooms
* Clean studios
* Tidy the front desk
* Send out company wide emails to instructors and employees
* Help plan and execute events

Assistant Manager

I helped refine the brand for The Divine Love Movement. I designed a logo, and brand package for the nonprofit. I took this brand package and implemented it on the Squarespace website. From there, I used my knowledge of UX and UI to redesign the website layout to create richer experiences for website visitors.

Web Designer

I built the North County Feng Shui brand from scratch. I developed a logo, color palette and image concept for the brand and then translated it into a website. I built a mobile responsive website on WordPress with SEO principles in mind to help drive traffic to the site.

I began working at Teeki shortly after reaching out to a friend about an opportunity to join the eco-friendly yoga clothing company. I became an independent sales representative, traveling around San Diego to participate in clothing trunk shows meant to sell Teeki clothing. I consistently met my mark as a sales representative for Teeki. There was a variety of times I sold enough product at events to receive free merchandise myself. For instance, at a local Teeki event at the Encinitas Street Fair, myself and a colleague were able to sell $2500 worth of product over the course of 8 hours. 

The tasks I executed in this position included:
* Punctual arrival to and from events
* Interact with potential customers
* Become a brand authority—know about manufacturing methods, sizing, wear, color, etc.
* Sell products to customers
* Use Square to keep track of purchases
* Update inventory logs
* Organize the warehouse
* Efficiently keep track of time

Independent Sales Representative

I was personally asked by the CEO of Elephant Journal, Waylon Lewis, to participate as a teaching assistance for Elephant Academy, a certificate program put together by Elephant Journal. I was in charge of a group of 9 apprentices and helped guide them through the program. I was a leader to these individuals and a voice of authority for the 30 students in the whole program. I helped share the information I learned throughout my attendance in the program the previous semester with these new students.

As a teaching assistant, the tasks I performed included:
* Maintain knowledge about information being shared in the program
* Meet with my small group on a weekly basis
* Cultivate meaningful relationships with my small group
* Lead students in my small group to be the best they can be
* Edit writing from members in my small group
*Give writing feedback to members of my small group
* Participate in large group meetings to assist academy leaders
* Share knowledge and experience in large and small group meetings
* Give feedback to academy leaders about most effective methods of communication and learning
* Give feedback about what type of content should be shared and included in the program


Teachers Assistant

I was an apprentice in Elephant Academy, a social media, editing, journalism and writing certificate program offered by Elephant Journal. In this program I learned a variety of skills.

Social Media:
I managed one of the Elephant Journal pages on Facebook, Elephant Politics. I grew it's following by 60% over the course of the 4 month program. I learned to consistently post meaningful and relevant content on the page in real time and with scheduling tools. I shared the content with the most reach and engagement on other Elephant Journal pages to increase reach on those posts. I also developed an understanding of Facebook analytics as well.

Editing:
I learned how to read another person's writing and edit it in a way that preserved their voice. I discovered tools to help me edit grammar and spelling in an easy and concise way. I was taught how to properly format posts so that they could be published directly after I edited them to the Elephant Journal website. I also learned how to find appropriate pictures to post along with someone's writing—photos that are free for commercial use and also engaging.

Journalism:
I learned the basics of journalism ethics. I discovered how I can apply these ethics standards to my writing.

Writing:
I developed a writing schedule which helped me write content and stick to a schedule. I learned to focus my writing on a mindful perspective that can be of benefit to others. Rather than writing to myself, I cultivated an understanding of how to write for a larger audience but remain personal and relatable.

Apprentice

Responsibilities I was the assistant of the CEO. I assisted her in drafting emails, editing emails, making calls, sending faxes, and engaging in social media. I helped her organize and manage company files both phyically and electronically. I also assisted in creating content such as marketing material and technical documents. I managed billing and also maintained a friendly work environment. I usually worked independently with little to no instruction from the CEO. Accomplishments I was able to assist the CEO in lessening her work. Skills Used Responsibility, time management, editing, writing, Spanish, English, grammar, content writing, technical writing, email correspondence, fax, phone marketing, etc. 

Executive Assistant

As the lab tech at Del Lago Academy during the 2014-2015 school year, I was in charge of maintaining and running seven high school biotechnology laboratories. Along with this, I also assisted instructors with their curriculum, helping with labs or other instruction as necessary. I was also a liaison between instructors and school staff. 

Some of the tasks I executed in this position included:
* Clean laboratories
* Organize stock rooms
* Calibrate equipment
* Troubleshoot malfunctioning equipment
* Order science equipment from ThermoFisher or other equivalents
* Manage inventory of products
* Develop hazard waste protocol
* Make stock solutions



One of my achievements in this position was being trusted to order all of the necessary equipment to build a new 10th-grade biotechnology classroom for the 2015-2016 school year. I worked closely with a representative from ThermoFisher and the current 10th-grade science instructor to put together a list of items needed for the new classroom. Once the equipment was purchased, I helped unbox and organize the laboratory to be ready for the upcoming school year. I also helped refine the 10th-grade curriculum, suggesting that a c. elegan lab be added to the curriculum for the following year since we had the equipment to view the worms and it would help demonstrate how DNA works. 

Laboratory Technician

My main role was to help boost sales through customer service engagement while also maintaining the integrity of the store. My responsibilities included engaging customers in a meaningful way, folding clothes up to company standards, being knowledgeable about the brand and company products, ensuring coworkers were organized and on top of their duties, maintaining the fitting room, preserving the sales floor, helping on cash registers, back-stocking and working on displays as needed. Accomplishments I helped organize my time in an efficient way. I was able to learn the art of multi-tasking by engaging in customer service while maintaining the cleanliness of the store at all times. Skills Used Multi-tasking, time management, organization, precision, customer service, teamwork, team player, responsibility, respect, marketing, etc.

Brand Ambassador

I was in charge of maintaining the laboratory. I organized all equipment and supplies in the laboratory along with maintaining that equipment. I also kept track of and ordered supplies as needed. I worked closely with C. Elegans, maintaining a male population in the laboratory. I also made media, autoclaved items, and cultured bacteria. I used microscopy regularly, and applied chemical and biological concepts I learned in university at the lab. Accomplishments I was highly respected by my PI for the hard work and precision I brought to my position on an every day basis. Skills Used Precision, accuracy, scientific concepts, chemistry, biology, physics, microscopy, media making, agar plate creation, multi-tasking, organization, cleanliness, thinking on your feey, following directions, protein synthesis, protein purification, DNA isolation, bacteria culture, etc. 

Work Study Intern

Alex McGinness is a Marketing Manager at Mantra Yoga & Juice Bar in Carlsbad, CA.

Alex McGinness

Alex McGinness

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Education history

MiraCosta College

The University of California San Diego