Alex Lodermeier
Art Director · Wild Tribute
Salt Lake City, UT
In My Own Words
20+ years experience creating art and design for the outdoor apparel industry specializing in creative design, brand building, international sourcing, in-house screen printing, embroidery, brand collateral, and social media marketing. When I’m not behind a computer creating art, I’m out exploring the great outdoors and trying to find the next perfect spot for some tunes with some friends around a campfire.
Work Experience
Art Director
Wild Tribute2017 – Present
As the Art Director of Wild Tribute, I’ve designed material used across all social media, website, merchandise including t-shirts, hats, stickers, product shoots, model photography, trade show booth, and collateral. Creative Design • Create innovative art and design for apparel, print, brand collateral, and web. • Shoot digital photography used in marketing materials and website. Trade Show / Sales • Travel to trade shows setup and breakdown booth. Build new customer relationships which contribute to 100K in sales the first year.
Art Director / Project Manager
Huge Sportswear, Inc.1995 – 2017
• Create innovative art and design for apparel, print, brand collateral, and web. • Shoot digital photography used in marketing materials and website. • Managed the creative team from design inception to product production. • Creative strategy meetings with Design Team, Sales Team, Production Team, and Clients in determining project specifications and developing concepts, presentation, production, and execution timelines for projects. • Supervised printing of company materials; visit printer while job is on press to check for accuracy in color, registration, and quality to printed pieces are well-designed, and professionally produced. • Worked closely with international and domestic sourcing producing custom apparel and products based off knowledge of current market trends.
