Alex Dann

•Design Men’s + Women’s footwear for inline, SMU categories and high profile Collabs (Palace, atmos, Gallery Dept.) •Work on colors & materials for all projects using foundational & seasonal palettes. •Apply seasonal brand direction, market research, trend insight, and consumer knowledge to design against briefs from product team.  •Manage and drive multiple design projects, tooling & upper tech packs, shell pattern revisions while adhering to strict pricing and calendar deadlines.

• Manage innovative footwear design projects, color and materials development from initial concept to production for Performance, Outdoor, City & Coastal Lifestyle products. • Designed, introduced and launched new styles in PFG footwear, which increased market share and bottom line profitability. • Act as a Footwear Design partner to collaborate with apparel on branding strategy, seasonal corporate color, material, and trend direction with a strong eye for detail. • Work closely with PLM’s and Development to provide tech packs, color/material info, updated line art, and graphics/patterns as needed.

• Work in a team environment to create shoes for performance and lifestyle categories. • Create SMU's for key accounts both domestic and international. • Responsible for coloring and materializing 100+ shoes per season for Men, Women and Kids. • Technical designer for all metal embellishments, catalog graphics and additional footwear features. • Work directly with professional athletes & artists to ensure all endorsed footwear exceed expectations.

• Create footwear designs based on category briefs. • Research color/trends/materials to successfully incorporate into designs. • Worked directly with NBA players to create PE (player edition) colorways. • Design shoebox for all performance categories of footwear incorporating solutions to current problems. • Work is completed in a team environment under strict deadlines.

• Design hard and soft good products including basketball footwear, headphones, cell phone cases, and bags for clients. • Involvement in all aspects of design including brainstorming sessions, ideation sketching, development phase, final renderings, creating tech packs, SMU's, line-sheets, organizing and managing samples. • Research current trends associated with specific projects and design accordingly.

• Work extensively on Adobe Illustrator and Photoshop to create forward thinking designs for customers. • Generate technical documentation, image processing, graphic editing, on a per project basis. • Travel extensively creating virtual tours, 360-degree aerial animation and HTML pages for clients. • Assist with product inventory and train incoming employees as needed.

• Worked in the footwear design department assisting with the creation of all footwear and graphic designs. • Created new colorways for existing footwear line. • Assisted in creating graphic logos for professional athletes. • Helped produce the catalog layout for the 2003 Spring/Summer season.