Alex Aparicio

Principal Sale Representative

2020 – 2023

- Responsible for all hardgoods sales in the retail space throughout the southwest territory - Required to explain technical product information in an easy to understand format - Increased my network of outdoor accounts

Principal Sales Representative

2014 – 2023

- Doubled the territory's net sales by my third year with the company - Managed a high-volume account list and maintained prompt communication - Developed essential sell-in and communication skills to new and existing retail partners - Allowed me to refine my product presentation and time management skills

Sales Lead

2022 – 2023

- Account manager for the entire Western territory for Faction skis, FW Apparel, and United Shapes - Gained valuable skills in growing the distribution of each brand in a large territory - Responsible for trade marketing and servicing shops with various business and operational needs - Self-managed position that required strong time management and communication skills

Independent Sales Representative

2020 – 2022

- Managed the distribution of adidas Terrex and FIVE TEN footwear and apparel - Built trust with shop buyers by sharing authentic knowledge and personal experience in each category - Assisted in onboarding specialty retail partners and online vendors - Effectively presented adidas product at tradeshows to create new preseason business - Gained valuable skills to maintain positive relationships with dealers during Covid related challenges - Became familiar with the adidas B2B platform and how to explain it to customers

Principal Sales Representative

2016 – 2022

- Expanded territory sales by onboarding new accounts through rapport building and cold calling - Expanded my connections and relationships within bike specialty retailers - Learned how to effectively clinic key selling points to shop employees for better sell through - Grew book of business and have almost doubled the number of doors CR is sold in - Employed market research to successfully generate new leads

Principal Sales Representative

2016 – 2022

- Grew the territory by over 50% by creating new key accounts like Sports Basement and VRR - Responsible for checking inventory for each account and allocating fill-in orders - Furthered my REI training experience with morning huddles and company clinics

Associate Sales Representative

2012 – 2020

- Assisted in all matters related to promoting and selling Nordica product - Helped grow our sales in the territory by over 60% over 7 years

- During sell-in season assisted presenting the product at trade shows - Preformed training clinics for shop employees to better sell Nordica to customers - Responsible for running industry and consumer demos

Sales Representative

2017 – 2019

Sale Representative

2012 – 2016

BSc

2006