Bike

Outdoor

Snow

Surf

Owner of Alpine Start Sales

Executive

<p>Personable and trusted sales representative with 14 years of experience, adopting proven methods to nurture
client relationships, generate leads, and reach target goals in a highly competitive marketplace</p>

-   Responsible for all hardgoods sales in the retail space throughout the southwest territory
-   Required to explain technical product information in an easy to understand format
-   Increased my network of outdoor accounts

Principal Sale Representative

-  Doubled the territory's net sales by my third year with the company
-   Managed a high-volume account list and maintained prompt communication
-   Developed essential sell-in and communication skills to new and existing retail partners
-   Allowed me to refine my product presentation and time management skills

Principal Sales Representative

-   Account manager for the entire Western territory for Faction skis, FW Apparel, and United Shapes
-   Gained valuable skills in growing the distribution of each brand in a large territory
-   Responsible for trade marketing and servicing shops with various business and operational needs
-   Self-managed position that required strong time management and communication skills

Sales Lead

-   Managed the distribution of adidas Terrex and FIVE TEN footwear and apparel
-   Built trust with shop buyers by sharing authentic knowledge and personal experience in each category
-   Assisted in onboarding specialty retail partners and online vendors
-   Effectively presented adidas product at tradeshows to create new preseason business
-   Gained valuable skills to maintain positive relationships with dealers during Covid related challenges
-   Became familiar with the adidas B2B platform and how to explain it to customers

Independent Sales Representative

-   Expanded territory sales by onboarding new accounts through rapport building and cold calling
-   Expanded my connections and relationships within bike specialty retailers
-   Learned how to effectively clinic key selling points to shop employees for better sell through
-   Grew book of business and have almost doubled the number of doors CR is sold in
-   Employed market research to successfully generate new leads

-   Grew the territory by over 50% by creating new key accounts like Sports Basement and VRR
-   Responsible for checking inventory for each account and allocating fill-in orders
-   Furthered my REI training experience with morning huddles and company clinics

-   Assisted in all matters related to promoting and selling Nordica product
-   Helped grow our sales in the territory by over 60% over 7 years


-   During sell-in season assisted presenting the product at trade shows
-   Preformed training clinics for shop employees to better sell Nordica to customers
-   Responsible for running industry and consumer demos

Associate Sales Representative

Sales Representative

Sale Representative

Alex Aparicio is an Owner of Alpine Start Sales at Full Stack Supply Company California/Nevada/Oregon in Tahoe City, California.

Alex Aparicio

Alex Aparicio

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