Alessandra De Stefano
Event Manager, Marketing Assistant, Hospitality Industry · Freelance
Zurich, Zurich
In My Own Words
As Event Manager at Avaloq, a leading provider of digital banking solutions, I was in charge of organizing and coordinating B2B and internal events across Switzerland and Liechtenstein. I collaborated closely with Key Account Managers to craft engaging and memorable experiences for our clients and prospects, while also contributing to a strong, collaborative culture within the organization.
My role in organizing is highlighted by my experience in managing over 250 media trips, B2B events, and numerous supplier participations at leisure fairs.
With over six years in the marketing industry, I have a particular interest in digital marketing and social media. I’ve earned multiple certifications in Google and Facebook Ads, social media management, and e-commerce conversion rate optimization. My experience includes working as a freelance digital marketing consultant and content creator for various start-ups. I’m committed to continuous learning and always aim to deliver high-quality, innovative solutions.
Work Experience
Marketing Assistant
Freelance2024 – Present
Promoter 2024 Promoting Lugano Region in Zurich May - Stand at Cycle Week Event July - Pop-Up at Rundfunk FM Event in Landesmuseum September - Stand at Cycling and Para-Cycling World Championships Zurich 2024 Marketing Consultant 2024 EatZurigo Food Delivery & Catering, Oerlikon Volunteer Experience Jul - Sep 2024 AI Everything Community
Event Manager
Avaloq2023 – 2024
- Planning and organizing external events for customer and prospects: o search, evaluation and booking of suitable locations o choose and arrange food & beverage o suggest and organize key-note speakers, social programs adapted to the events o acts as single point of contact for all participants and providers during events o ensure smooth course of the events from check-in until settlement of the events - Planning and organizing infrastructure and location for internal events for staff (townhalls, management & strategy workshops etc.) - Evaluation and procurement of giveaways and gifts for internal and external events - Support of Executive Assistance: organization of meetings and taking care of guests and invitees - Support of the Head Business Development with general administrative and organizational tasks.
Junior Online Marketing Specialist
Apfelkiste.ch2022 – 2023
SEO Optimisation SEA Campaign Monitoring* Organic Social Media Manager Paid Social Media* Algolia Optimisation Google Merchant Centre (Google Shopping) Google Ads Monitoring* *Affiliate co-operation
Marketing Assistant
Freelance2021 – 2022
Hostess and Promoter 2021 - 2022 Promoter for CPM Switzerland AG (Zurich and Zug Area) Data Analyst 2022 LEMUR Projects AG, Dietlikon Content Creators for Social Media for Start-Ups and other companies: 2022 TAGConsulting / TicinoSentieri - Ticino 2021 OldCaptain&Co / BelDormire - Lugano 2021 Nullkommanull - Kemptthal The Valley
Büro Leiterin
Italienische Zentrale für Tourismus ENIT2021 – 2021
Short Contract - Maternity Leave replacement Relations and cooperations with Swiss partners (Tour Operators, B2B experts, Marketing and Communication Agencies) Media relations Relations with Italian Institutional entities such as embassies, consulates and regions General Administration Cooperation in DACH initiatives
Media Relations Manager
Lugano Region2019 – 2020
Social Media Specialist (Facebook, Instagram, Twitter, Linkedin, Youtube, TikTok) Media Trip Management with meeting of journalists and influencers Drafting press releases and articles Public Relations Digital Marketing activities (Nino Schurter '19 - '20 Campaign, Switzerland Tourism Key Story...) Organization of press conferences Digital Platform and many App Knowledge (Mailchimp, CoverageBook, Tripadvisor, Giphy, Hootsuite, Issuu, pdfescape, Shutterstock, WeTransfer, Zoho, Skype, Unfold, ...) Microsoft 365 (OneDrive, Teams) Use of Content Management System for www.luganoregion.com Data Analyst (Google Analytics, The Data Appeal, H-Benchmark)
Communication, Media Assistant and Ecommerce associate
Lugano Region2017 – 2019
Support for the launch of the new Brand Lugano Region 2018 Social Media Specialist (Facebook, Instagram, Twitter, Linkedin, TikTok, Youtube) Organization of media trips for journalists and influencers Preparation and sending of the newsletter B2C and B2B Digital Platform and many App Knowledge Use of Content Management System for data entry on the Website www.luganoregion.com Feratel Booking System management and support for hotels Data Analyst
Hostess
Petra Peter's Event2011 – 2018
Hostesses for theater, LuganoInScena and for many private events Sales Promoter for San Pellegrino Sapori Ticino Migros 20 Minuti Bacardi Darvida
Marketing assistant and Ecommerce Associate
Lugano Region2016 – 2017
Use of Content Management System for data entry on the Website www.luganoregion.com Feratel Booking System management and support for hotels Collaboration of marketing projects with Switzerland Tourism and Ticino Tourism Data Collection for brochures Shared Social Media Management Data Analyst
Executive Assistant
Lugano Region2013 – 2016
Data Collection for brochures and website Use of Content Management System for data entry on the Website Vertical Booking System management and support for hotels Assistence in organizing guided excursions Organization and attendance at fairs Blogger for Lugano In Blog, Instagram and Facebook Secretary duties
Internship Administration and Head Office
Lugano Region2012 – 2013
City Tax Controlling Brochuren Data collection for WebSite www.luganoturismo.com Secretary duties
Education
Zeugnis
SAWI2021 – 2021
E-Business & Digital Marketing Digital-Projekte Agiles/Trigger-basiertes Marketing Content Marketing Design Thinking Suchmaschinenmarketing Social Media Plattformen Gestaltung und Inszenierung von Content Management von Content Marketing Automation & Programmatic Advertising Analytics Recht im Digital Marketing
Swiss tourism specialist HF/ES/SSS
SSAT Hotel- und Tourismusfachschule Bellinzona2009 – 2012
Marketing Business Management Human Resources Event Organization Communication Tourism Law Languages (IT, DE, EN) Accounting Case Studies Galileo Certificate Fidelio Certificate Wordpress
Educational Leadership and Administration
Harvard Online2024 – 2024
Mobilize people to tackle tough problems and build the capacity to thrive through the dangers of change.