E-Business & Digital Marketing
Digital-Projekte
Agiles/Trigger-basiertes Marketing
Content Marketing
Design Thinking
Suchmaschinenmarketing
Social Media Plattformen
Gestaltung und Inszenierung von Content
Management von Content
Marketing Automation & Programmatic Advertising
Analytics
Recht im Digital Marketing

Marketing
Business Management
Human Resources
Event Organization
Communication
Tourism Law
Languages (IT, DE, EN)
Accounting
Case Studies
Galileo Certificate
Fidelio Certificate
Wordpress

Mobilize people to tackle tough problems and build the capacity to thrive through the dangers of change.

Creative Agencies

Event Manager, Marketing Assistant, Hospitality Industry

Events & Promotions

As Event Manager at Avaloq, a leading provider of digital banking solutions, I was in charge of organizing and coordinating B2B and internal events across Switzerland and Liechtenstein. I collaborated closely with Key Account Managers to craft engaging and memorable experiences for our clients and prospects, while also contributing to a strong, collaborative culture within the organization.

My role in organizing is highlighted by my experience in managing over 250 media trips, B2B events, and numerous supplier participations at leisure fairs.

With over six years in the marketing industry, I have a particular interest in digital marketing and social media. I’ve earned multiple certifications in Google and Facebook Ads, social media management, and e-commerce conversion rate optimization. My experience includes working as a freelance digital marketing consultant and content creator for various start-ups. I’m committed to continuous learning and always aim to deliver high-quality, innovative solutions.

Promoter
2024 Promoting Lugano Region in Zurich
May - Stand at Cycle Week Event
July - Pop-Up at Rundfunk FM Event in Landesmuseum
September - Stand at Cycling and Para-Cycling World Championships Zurich 2024 

Marketing Consultant
2024 EatZurigo Food Delivery & Catering, Oerlikon

Volunteer Experience
Jul - Sep 2024 AI Everything Community

Marketing Assistant

- Planning and organizing external events for customer and prospects:
  o search, evaluation and booking of suitable locations
  o choose and arrange food & beverage
  o suggest and organize key-note speakers, social programs adapted to the events 
  o acts as single point of contact for all participants and providers during events
  o ensure smooth course of the events from check-in until settlement of the events

- Planning and organizing infrastructure and location for internal events for staff (townhalls, management & strategy workshops etc.)

- Evaluation and procurement of giveaways and gifts for internal and external events
- Support of Executive Assistance: organization of meetings and taking care of guests and invitees
- Support of the Head Business Development with general administrative and organizational tasks.

Event Manager

SEO Optimisation
SEA Campaign Monitoring*
Organic Social Media Manager
Paid Social Media*
Algolia Optimisation
Google Merchant Centre (Google Shopping)
Google Ads Monitoring* 
*Affiliate co-operation

Junior Online Marketing Specialist

Hostess and Promoter 
2021 - 2022 Promoter for CPM Switzerland AG (Zurich and Zug Area)

Data Analyst
2022 LEMUR Projects AG, Dietlikon

Content Creators for Social Media for Start-Ups and other companies:
2022 TAGConsulting / TicinoSentieri - Ticino
2021 OldCaptain&Co / BelDormire - Lugano
2021 Nullkommanull - Kemptthal The Valley

Short Contract - Maternity Leave replacement

Relations and cooperations with Swiss partners (Tour Operators, B2B experts, Marketing and Communication Agencies)
Media relations
Relations with Italian Institutional entities such as embassies, consulates and regions
General Administration
Cooperation in DACH initiatives

Büro Leiterin

Social Media Specialist (Facebook, Instagram, Twitter, Linkedin, Youtube, TikTok)
Media Trip Management with meeting of journalists and influencers
Drafting press releases and articles
Public Relations
Digital Marketing activities (Nino Schurter '19 - '20 Campaign, Switzerland Tourism Key Story...)
Organization of press conferences
Digital Platform and many App Knowledge (Mailchimp, CoverageBook, Tripadvisor, Giphy, Hootsuite, Issuu, pdfescape, Shutterstock, WeTransfer, Zoho, Skype, Unfold, ...)
Microsoft 365 (OneDrive, Teams)
Use of Content Management System for www.luganoregion.com
Data Analyst (Google Analytics, The Data Appeal, H-Benchmark)

Media Relations Manager

Support for the launch of the new Brand Lugano Region 2018 
Social Media Specialist (Facebook, Instagram, Twitter, Linkedin, TikTok, Youtube)
Organization of media trips for journalists and influencers
Preparation and sending of the newsletter B2C and B2B 
Digital Platform and many App Knowledge
Use of Content Management System for data entry on the Website www.luganoregion.com
Feratel Booking System management and support for hotels
Data Analyst

Communication, Media Assistant and Ecommerce associate

Hostesses for theater, LuganoInScena and for many private events
Sales Promoter for 
San Pellegrino Sapori Ticino
Migros
20 Minuti
Bacardi
Darvida

Hostess

Use of Content Management System for data entry on the Website www.luganoregion.com
Feratel Booking System management and support for hotels
Collaboration of marketing projects with Switzerland Tourism and Ticino Tourism
Data Collection for brochures
Shared Social Media Management
Data Analyst

Marketing assistant and Ecommerce Associate

Data Collection for brochures and website
Use of Content Management System for data entry on the Website
Vertical Booking System management and support for hotels
Assistence in organizing guided excursions
Organization and attendance at fairs
Blogger for Lugano In Blog, Instagram and Facebook
Secretary duties

Executive Assistant

City Tax 
Controlling
Brochuren
Data collection for WebSite www.luganoturismo.com
Secretary duties

Internship Administration and Head Office

Internship Hotelmarketing

Praticante in Reception

Alessandra De Stefano is an Event Manager, Marketing Assistant, Hospitality Industry at Freelance in Zurich, Zurich.

Alessandra De Stefano

Alessandra De Stefano

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