Alejandro Cruz
Assistant Manager · 2XU
Long Beach, CA
In My Own Words
Several years of experience in a progressive customer service and managerial role within a variety of action sport industries. Building and creating a local social media group to reach out to the local community for physical interaction to coincide with the social media platform. Looking for a position within an organization that rewards creativity and an open opportunity for thinking outside of the box and advancement.
Work Experience
Assistant Manager
2XU2013 – Present
• Led store marketing and community outreach program. Grass roots level of marketing and brand awareness. Found Ambassadors for not only store but the company as well. • Created strategic initiatives and implemented ideas for store and brand awareness. Brought and executed new ideas to the corporate level for multi-channel advertising that have been proven successful. • Identified marketing opportunities for successful strategies. Building a higher level of awareness to drive sales to both the store as well as all outlets of the company. • Created a social media account to gain followers, attention and drive sales for store location and brand products. National brand with local depth • Created in store events to gain new customers, participated in local community to gain traction to store for increased sales and interaction. • Reached out to local studios and gym for staff and member interactions to drive business to the store resulting in increased sales. Created and participated in cross promotions to gain new customers to both partied involved. Reached out to University teams to sponsor as well as support and promote. • Reached out to local nonprofit organizations for joint participation and awareness of brand as well as introducing them to teamwear sales for increased business beyond store level. • Drove people, product & profit through training. • Increased comp store sales gains by 50+% for the 2014/15 year.
Inside Sales Exec & Warehouse Manager
RB Components Inc.2015 – Present
- Handled incoming calls from dealers and customer for orders and item details. Advised them with specific and technical details, proper installation, and when making purchasing decisions. - Grew existing business relationships and acquire new ones while generating increased sales. This included dealing with new and current dealers and word of mouth from customers. - Assisted owner with new product development and new protocol in growing business. - Met with customers and walked through the product and build process of Mercedes Benz Sprinters. - Managed direct online orders, as well as Amazon orders as well as other online site orders processed through QuickBooks and Shopify. - Assisted in logistical process in ordering product in a multi stage process. Dealing with vendors in purchasing products, as well as verifying correct count, description on purchase order properly labeling. Keeping up with ever changing product demand changes to products. - Having experience taking orders and extensive knowledge of products I overlooked all sales orders sent to the warehouse for processing to make sure product part numbers were correct, items ordered made sense for the build, items weren’t missing from order. Made calls to customers verify products ordered - Managed stock control and maintaining proper quantities on hand. Checking in product from fabricators for initial quality control and preparing items to head out for second stage of finishing(powder coat). Overseeing the QC process of the finished product to assure product was up to the high quality standards expected and demanded by our customers. - Liaise with clients, suppliers and transport companies to ensure proper delivery times and find most cost effective method to ship product. Making sure to contact customers after initial order and at time of shipping to check products on order and to add additional product before final shipmen (add on sales) - Planned and oversaw tasks in 4 different departments (component orders, wood fabrications, cabinets, shipping and packaging) to plan proper timeline to ship product and ensure that inventory items were properly built, packaged and stocked. Appraised results when work was completed in time and properly. We all worked as a team to maximize potential and output.
Sales
Bed Bath &Beyond2012 – 2013
• Ensure that each customer receives outstanding service by providing a friendly environment • Retain an awareness of all advertisements and promotions • Train new and current employees in their duties • Set up and maintain displays and plan-o-grams
Sales
Two Wheels One Planet2010 – 2010
• Maintained sales revenue & margin quota of bicycle equipment and riding apparel • Helped set up weekly sales goals for department • Assisted in visual merchandising and employee retention programs
Assistant Manager
Bob Marriott's Fly Ship2009 – 2010
Processed multi-channel orders Designed & produces store layouts for better visual merchandise presentation Pushed and helped initiate social media outlet for better reach to customers and to build a better awareness online as well as brining a younger generation interaction with the company Instructed beginning fly tying classes Assisted customers for all aspects of fly fishing (tying, products, specific products for travel worldwide, etc)
General Manager
Alpine River Outfitters2008 – 2009
• Responsible for 20 employees • Implemented new inventory system (Retail Pro) • Responsible for payroll, tax sheets, daily/weekly/monthly reports • Fulfilled & scheduled pre-season orders • Organized guide trips & locations • Responsible for dealing with private high-end members • Invested in process redesign and re-engineering for improved efficiency • 850+hours of own personal time in a 4 month period to make sure store was successful
Assistant Manager
Bob Marriott's Fly Shop2005 – 2008
• Processed multi-channel orders • Designed & produces store layouts for better visual merchandise presentation • Pushed and helped initiate social media outlet for better reach to customers and to build a better awareness online as well as brining a younger generation interaction with the company • Instructed beginning fly tying classes • Assisted customers for all aspects of fly fishing (tying, products, specific products for travel worldwide, etc)
Sales
Jax Bicycle Center2002 – 2005
Top Sales Rep within first year Trained employees in sales and product management Managed expectations across all sales employees (similar to revenue goals) Assisted in Inventory and worked closely with the General and Store Manager
Department Manager
Sport Chalet2001 – 2002
• Department Manager of Athletic Department – Managed 10 employees • Scheduled personnel and hiring personnel for department • Responsible for department presentation • In charge of inventory accuracy, special order fulfillment • Responsible for ensuring staff was well versed in product knowledge by organizing training classes and clinics
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