Aguinaldo Melo
DIGITAL PRODUCT COORDINATOR · ESPN Productions, Inc.
Sao Paulo, SP
In My Own Words
I’m passionate to tell stories. Independently if this story is being told by a video, website, event, magazine or an app.
I paved my career based on flexibility. Not pushing every day, the same button. But learning how the button works, even building a new button by myself to innovate.
STRENGTHS - Broadcast - Digital products - Work with all medias (Video for TV and Web, Copywriting, Developing articles and Photography) - Think and develop content - Content and Executive production - Content and business partnerships - Action sports, culture and travel - Cameras and editing systems - Social media and SEO - Streaming live events for all types of media.
Work Experience
DIGITAL PRODUCT COORDINATOR
ESPN Productions, Inc.2015 – 2016
• Manage and evaluate the needs and KPIs across various ESPN Brazil digital products including ESPN.com.br, ESPNFC.com.br and the ESPN Sync mobile app • Work with designers, tech team, marketing and editorial staff to create website concepts/modules and generate initial Product Requirements Documentation (PRD) for all company's digital products • Work closely with technology leadership to determine best practices and development techniques, using my editorial skills to ensure all content needs will be met • Monitor digital audience and apply SEO to maximize views
SENIOR CONTENT EDITOR
ESPN Action Sports2008 – 2014
• Manage all content creation and production for ESPN Brazil Action Sports homepage (XGAMES.com.br) • Produce and manage video content about action sports for TV (features, interviews, documentaries, daily recaps) during major events LOCAL PROJECT MANAGER, XGames.com Launched date: April/2013 • Inspired many future digital implementations on ESPN Global products FIELD PRODUCTION, World Cups 2010/14, Champions League, Euro, La Liga, and Pan Rio 2006 • Created content partnerships to serve new audiences and integrate vertical content • Supported the commercial team in building and developing special formats and projects
Consultant
Freedom Fog2002 – 2006
• Served as consultant and content creator for Freedom Fog Skateboard Show Brand (Part of Lopo Group). • Developed and built a marketing strategy through content to drive traffic to the website and promote products
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