Aguinaldo Melo
Work experience
ESPN Productions, Inc.
DIGITAL PRODUCT COORDINATOR | 01/2015 - 06/2016
• Manage and evaluate the needs and KPIs across various ESPN Brazil digital products including
ESPN.com.br, ESPNFC.com.br and the ESPN Sync mobile app
• Work with designers, tech team, marketing and editorial staff to create website concepts/modules
and generate initial Product Requirements Documentation (PRD) for all company's digital products
• Work closely with technology leadership to determine best practices and development techniques,
using my editorial skills to ensure all content needs will be met
• Monitor digital audience and apply SEO to maximize views
ESPN Action Sports
SENIOR CONTENT EDITOR | 01/2008 - 12/2014
• Manage all content creation and production for ESPN Brazil Action Sports homepage
(XGAMES.com.br)
• Produce and manage video content about action sports for TV (features, interviews, documentaries,
daily recaps) during major events
LOCAL PROJECT MANAGER, XGames.com Launched date: April/2013 • Inspired many future digital implementations on ESPN Global products
FIELD PRODUCTION, World Cups 2010/14, Champions League, Euro, La Liga, and Pan Rio 2006 • Created content partnerships to serve new audiences and integrate vertical content
• Supported the commercial team in building and developing special formats and projects
Freedom Fog
Consultant | 01/2002 - 08/2006
• Served as consultant and content creator for Freedom Fog Skateboard Show Brand (Part of Lopo
Group).
• Developed and built a marketing strategy through content to drive traffic to the website and
promote products