Bike

Creative Agencies

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Skateboarding

Surfing

Motocross

Technology

Arts

Nature

Culture

Education

Adventure sports

I’m passionate to tell stories. Independently if this story is being told by a video, website, event, magazine or an app.

I paved my career based on flexibility. Not pushing every day, the same button. But learning how the button works, even building a new button by myself to innovate. 



STRENGTHS 
- Broadcast
- Digital products 
- Work with all medias (Video for TV and Web, Copywriting, Developing articles and Photography)
- Think and develop content
- Content and Executive production
- Content and business partnerships
- Action sports, culture and travel
- Cameras and editing systems
- Social media and SEO 
- Streaming live events for all types of media.


• Manage and evaluate the needs and KPIs across various ESPN Brazil digital products including
ESPN.com.br, ESPNFC.com.br and the ESPN Sync mobile app
• Work with designers, tech team, marketing and editorial staff to create website concepts/modules
and generate initial Product Requirements Documentation (PRD) for all company's digital products
• Work closely with technology leadership to determine best practices and development techniques,
using my editorial skills to ensure all content needs will be met
• Monitor digital audience and apply SEO to maximize views

DIGITAL PRODUCT COORDINATOR

• Manage all content creation and production for ESPN Brazil Action Sports homepage
(XGAMES.com.br)
• Produce and manage video content about action sports for TV (features, interviews, documentaries,
daily recaps) during major events
LOCAL PROJECT MANAGER, XGames.com Launched date: April/2013 • Inspired many future digital implementations on ESPN Global products
FIELD PRODUCTION, World Cups 2010/14, Champions League, Euro, La Liga, and Pan Rio 2006 • Created content partnerships to serve new audiences and integrate vertical content
• Supported the commercial team in building and developing special formats and projects

SENIOR CONTENT EDITOR

• Served as consultant and content creator for Freedom Fog Skateboard Show Brand (Part of Lopo
Group).
• Developed and built a marketing strategy through content to drive traffic to the website and
promote products

Consultant

Aguinaldo Melo is a DIGITAL PRODUCT COORDINATOR at ESPN Productions, Inc. in Sao Paulo, SP.

Aguinaldo Melo

Aguinaldo Melo

Aguinaldo Melo

Skills

Interests

Industries

Education history

PUC Pontificia Universidade Católica

Universidade Braz Cubas